Sales Tips and Marketing Strategies

Tired of printing cheap postcards that do not look great? In this article, I will teach you some postcard printing illusions that can make your cheap postcards look decent and very presentable.

You just need to adjust your postcard printing process a bit to accommodate these illusions. As a start, let us discuss the quality of your images.

• Use only high-resolution images – The most common bad feature about cheap postcards is the image itself. Typically, since the postcard creator is saving money, the image is usually that of a stock photo or free clipart from the Internet. The trouble with such images is that their resolution is quite low. In fact, for most web images, their resolution is not really fit for postcard printing.

To remedy the situation, it is good to use only high-resolution images for your postcard images. This means choosing big images if possible for use in your postcards. Anything beyond 1000 by 1000 pixels should be decent, but the higher the better. If you cannot find these things online, you might be better off borrowing a digital camera and taking the images yourself.

Continue reading ‘Making Cheap Postcards Look Great Through Professional Postcard Illusions’ »

There are times when it makes sense to spend a lot of money on a direct mail package For example, when you really need to make a giant splash, when your mailing list is small and you can afford a high cost-per-piece or when you’re doing a one-shot drop and you don’t have to worry about saving money for remailings.

However, there are times when going with a humble postcard makes a lot of sense. No one knows this better than retailers. If Nordstroms, for example, wants to announce a shoe sale, they don’t send you a letter in an envelope that you have to tear open. They’ll mail you a postcard that instantly screams “Get 15% off on all women’s shoes! Sale ends March 15!”

Yes, retailers know that postcards get read. But you don’t have to be a retailer to put these easy-to-produce, low cost self-mailers to work. You can use a postcard accomplish the following goals:

- Cost-effectively re-contact non-responders to your previous mailings and urge them to act
- Create an inexpensive monthly marketing campaign
- Drive people to your Web site with a special offer
- Tease prospects — let them know that they should be on the lookout for something valuable coming in the mail
- Announce a private sale for recipients of the postcard only
- Thank customers for their business
- Remind customers to do something: “Get ready for summer,” “Rotate your tires,” you name it

Continue reading ‘7 Tips For Money-Making Postcards’ »