Sales Tips and Marketing Strategies

Pay-per-click internet advertising can be a very reasonable cost compared to other manner of promotion on the Internet. You don’t pay any amount until a visitor actually clicks on your listing and go to see your web site. The low cost pay per click internet advertising counts how many visitors click on your listing and takes the money out of an account you have set up with them.

You host the images to be used in your low cost pay per click internet advertising, so you can monitor and change the banner at anytime. Targeted advertising in pay for clicks will help increase the amount of customers you obtain at a controlled cost. Continue reading ‘Determining Quality and Low Cost Pay per Click Internet Advertising Services’ »

Should you invest in Pay Per Click (PPC) or organic Search Engine Optimisation (SEO)?

This is a very big question and to a lot organisations the answer will be both but all too often the wrong decision or balance is made between the two.

We will try and discuss this topic by looking at an example.

One of our customers had a large online marketing budget and they purely allocated this to PPC which did bring in good results. When we were asked to evaluate the website we discovered a whole lost market. When google displayed results you only spotted this company in the sponsored results which meant every person arriving at the website came at a click cost dependent on the keywords. They appeared out of the top 5 pages of natural results for all search terms. We also found a considerable cost in the whole process of finding keywords to bid against and allocating budgets.

Continue reading ‘Organic Search vs. PPC?’ »

As more businesses invest more time and money into social media marketing (SMM), it’s important to understand not only the benefits but also the processes for planning and implementing a successful SMM campaign to maximise return on investment.

Businesses are embracing social media and social media marketing as part of their broader marketing strategies far more readily these days. This is encouraging to see, especially among corporates who are typically resistant to change and frequently have trouble adapting rather time-consuming and cumbersome bureaucratic processes to the relatively fast pace of the online environment.

Of course, there are challenges other than administration to overcome when it comes to social media. For a start, social media is about conversations and personalities. You are vying for your users’ attention – so if you don’t engage them with a really great personality or brand that they personally want to endorse – you’re going to get lost in the din and are losing out on potential “ambassadors”.

Continue reading ‘Tips for getting social media marketing right’ »