Sales Tips and Marketing Strategies

Still sending bulk email campaigns? It’s high time you switch over to personalized campaigns! At least to your existing SAP using customer list.

Who does not like to be greeted by their own name?

When I get a spam mail or a bulk mail, it seems less spammy or less bulky if it greets me by my name. I feel more like a human, than a random number. I feel it is really addresses to me and that content is somehow related to me. I may really take time to read the message, may click through a link or stop myself from deleting it!

Lesson learned

• Always personalize your SAP user targeted email marketing campaigns. In other words, address your SAP marketing list recipients with their name in your email message, atleast by their first name
• Make your email readers feel more like themselves, less like mere numbers by greeting them individually and personally

Continue reading ‘Personalize your SAP Customer Targeted Email Marketing Campaigns with SAP Decision Makers Lists’ »

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It’s a fact. More accidents, more crime, and more excitement goes on during the weekend than the rest of the week.

It’s bad enough that you have to take risks when you leave the house, but one thing you really need to be mindful of is the amount of risk, or perceived risk, you’re making your prospects take.

Especially new prospects who aren’t familiar with you.

Minimizing your customer’s risk isn’t just something you hear bantered about because “people say you should do it,” it’s something you really need to pay close attention to.

Especially nowadays when it comes to ordering stuff online. And especially if you’ve never done business with a prospect, or if you’re new in business in general, you really want to make people feel at ease about working with you.

So let’s talk about a couple of ways of doing this:

1. Testimonials. Most people think testimonials just credentialize your product, but they also speak to your integrity and your work ethic. That’s why they’re so important. And that’s also why having “big name” testimonials isn’t enough.

Continue reading ‘Simple Selling Secrets That Create Trust’ »

One of the most misused forms of sales and marketing is the testimonial.

This is a shame because it’s also one of the most powerful things you can do to promote your business to prospects. Testimonials are referrals or endorsements from your customers and serve as statements that testify to your competence, professionalism and ability to deliver a strong product or service. Testimonials are widely used not only because they’re effective but because they are low-cost or free way to promote you business and build its image.

By all means, use testimonials but make sure to use them properly or they won’t deliver much of a punch. There’s are easy ways around the classic mistakes made by so many users of testimonials. Just follow these seven rules to help ensure your testimonials deliver new customers in a big way. Continue reading ‘7 Rules For Electrifying Your Testimonials’ »