Sales Tips and Marketing Strategies

In most cases, real estate owners and real estate professionals dream up ways to get as many leads as possible. Getting more leads usually means better success with renting or selling your property. However, trying to get everyone you can as a potential lead may not be the best strategy over the long run. What you really want to have are the right kind of leads and try not to waste your time with poor prospects. Let’s look at some things you can set up at the front end to help you filter out bad prospects that just waste your time.

Give Your Prospects Enough Information – This is one of most important things you can do to improve your marketing efficiency. When you provide prospects sound information on your property, you give them the opportunity to pre-filter themselves. If you don’t do this, then you can’t blame them for pestering you with questions you could have easily given them at the front end. Most prospects don’t want to waste your time or their time needlessly. Simply by placing good content about your property at their disposal, you let them make their own decision about whether they are a fit with your property. Sometimes they will still think they are a fit when they or not and sometimes you risk losing a prospect that really was a good fit because you never had the chance to point out why. In most cases, however, you will find that prospects will filter themselves out efficiently which saves you huge amounts of time over the long run.

Continue reading ‘4 Ways to Avoid Bad Prospects and Kick Start Your Real Estate System’ »

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Those of us who regularly shop on line are familiar with the array of free gifts, free bonuses and just plain freebies that are offered to a visitor to a website to encourage them to buy. How could you collect, select and offer free gifts, which will be valued as much as the original merchandise that is being purchased, put these gifts together and add them to your E-book? There are just three steps to do that very thing. They are:

1. Identify your key words in each chapter of your E-book. Now, type those words into your favorite search engine. You are looking for free E-books on the same subject in more depth, by a greater expert than you are, or by someone who gives a new and fresh angle to the topic. Add a link to the free E-book in each chapter of your E-book.

2. Research the Internet for related free gifts. Now you are looking for things that you could give as free gifts in your E-book that will make it more appealing and give it more pass-along appeal to your readers. For example: If you are selling gardening supplies, find a planting guide on the web that can be downloaded and include that as a gift in your E-book.

Continue reading ‘3 Steps To Find “Freebies” To Add To Your E-Book’ »

There are different types of forums, beyond the obvious topical types, of “marketing” or “special interest”, etc. “Marketing” and “special interest” are two types of what are commonly referred to as “open forums”.

There are, however, business and professional forums, which do not operate under the same rules and, more often than not, disallow any and all types of advertising or self-promotion. Forums that have been created to support the membership of a particular program are especially adamant on this topic and often demand that all members refrain from all types if advertising on their sites.

Continue reading ‘Viral Marketing using Forums’ »

An E-book that includes your marketing message and a link to your website is a proven technique in viral marketing. This method uses the multiplication effect to “explode” the distribution of your message by willing participants.

This is the basic principle that was used by Hotmail to get established. When the two founders set up their free email system, all the messages that were sent by subscribers had a text message at the bottom which identified Hotmail as the origin. People who sent emails to their friends advertised the free email site.

Continue reading ‘What an E-book Can Do for You’ »

Stop with the enforced e-mail forwards already! Trying to force or bribe people to forward your info to a friends or family in order to be rewarded or win looks skanky in today’s ultra-permission-based world. Especially when you tell visitors nothing about their friend’s or family’s privacy in the space directly next to the e-mail form.

A true viral campaign gets forwarded because consumers are compelled to do so by the glory of the content, not because you bribed them with points or something else.

Continue reading ‘What Works & What Doesn't in Viral Marketing’ »

What does a virus have to do with marketing? Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence. Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands and then to millions.

Public health nurses offer sage advice at flu season: stay away from people who cough, wash your hands often, and don’t touch your eyes, nose, or mouth. Viruses only spread when they’re easy to transmit. Viral e-mail marketing works great on the Internet because instant communication has become so easy and inexpensive. Digital format make copying simple. From a marketing standpoint, you must simplify your marketing message so it can be transmitted easily and without degradation. Short is better. Remember the K.I.S.S. standard….Keep it Simple Stupid. The shorter and easier to remember is always better than long and complicated.

Continue reading ‘Why and How E-mail Viral Marketing Works’ »

Your Nicaragua Beach Dream Home

Located within The Gran Pacifica Resort on the Pacific Coast of Nicaragua, Milagro del Mar Beach Club is the newest development from the award-winning craftsmen at Hunter Blair:

• Premier, Oceanfront Luxury Condominiums
• Planned 45-hole Golf Course (First 9 holes ready for play December 2009)
• Private Putting Green for Milagro Homeowners and Guests
• World Class Surf and Swim beaches
• Stunning Spanish Colonial Architecture
• Eight-Acre Village Resort Community
• Infrastructure Built to North American Standards
• Directly Adjacent to New Resort Hotel in Planning Phase
• Financing Available
• First American Title Insurance Available
• Featuring NicaBella Interior Design

About an hour from the international airport, Gran Pacifica Beach and Golf Resort is situated on 2500 acres, with 3.5 miles of beachfront property. The resort will feature Nicaragua’s only 45-hole golf course, along with exclusive boutiques, upscale shopping and restaurants in the Town Square. Milagro del Mar is a neighborhood of exquisite homes, carefully planned so that each of the 102 condominium units and 43 casitas boasts a spectacular ocean view.

Continue reading ‘Milagro del Mar, at Gran Pacifica Beach and Golf Resort on the Pacific Coast of Nicaragua’ »

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