IWC pilots who have designed products, watch chain is very long, because the pilot was not worn on the wrist, but on the outside jacket wear, so that when flying an aircraft can be very easy to look at the time.
As the world’s top 10 watches of the IWC into China two years and already have a lot of loyal customers. In the Portman hotel coffee shop, IWC President of Asia Pacific Yan-tin-er tells us a story. “It was a young man in Dalian, one day to bring a watch produced 70 years ago, is his grandfather left him. 6 months ago, he was out of a car accident knocked the side of the table deformed. Because was 70 years ago, a table, here do not know how to repair, it shipped back to Switzerland. Finally, we give only the table with gold trim, for he has created a unique in the world watches, he saw was very happy. In this a watch, we watch division with a full month’s time, this month, but only to repair the table. This is our attitude towards the content of our reasons for the high brand value. “In the Yan-tin-er view, the purchase of luxury items more to buy high-quality services, but also a worldwide service, you have to buy a table in London, to a problem in Paris, where it can be revised. It also took 30 years, 50 years can also be that the customer who is a supreme enjoyment and satisfaction.
Continue reading ‘Brand Story: IWC watches: to regain the business 70 years ago’ »