Watch the story: Radar required emotional expression

morgan — Sat, 05 Nov 2011 20:48:12 +0000

All in all, the radar table is the first to enter the Chinese market, foreign brands. Entered China in 1982, its grade and price for most people it is unattainable for. Later, once the table so that the radar had been referred to as “upstarts” wearing a watch. Radar table top on this title though a bit helpless, but even more pleased with the fact they are precisely because the radar in order to “brand theory” is the first to occupy the market, until now China has become the best selling brands in men’s table. Speaking of radar, the current brand image, Peter Rado, vice president of card is very confident: “In the past the argument is a result of historical reasons, as time progresses, the more we give the radar fashion, energy, exercise, healthy feeling, this, from your first glance to see this brand of Rado watches will be able to directly feel it. ”

Peter is the card by deliberately emphasized this fashion sense to help in freeing themselves from the radar very beautiful old image to it brings emotional expression. “Fashion sense is not only in the appearance of design, the material is also very important.” Cards Peter said, “We try to do watch a variety of special materials, such as high-tech ceramics, hard metals, diamond, blue crystal. 1 High-tech ceramic Rado, you wear a 10 or 20 years, its wood is not aging, always so beautiful. “Indeed, the very mention of the radar, people will always think of a special high-tech ceramic, Rado thus known as the “most rigid watch,” “the first electronic table fashion watches,” Rado would also like to become a pioneer in the use of materials.

Peter is proud to make another card thing is a gallery of Switzerland based radar, “We have a radar factory, gallery, where you can see a lot of great works of art, most of them, like Andy Hall, Peter Max, Masibier such a master work, they express a variety of forms, tables and art radar combined to create their own works. Which also has a Chinese contemporary artist Wang Zhidong works, he drew a lot of the red dragon, in the middle hidden Rado. I really like this one. Like artistic taste is part of a fashion brand, from a certain point of view, the radar need to adhere to this emotional expression. ”

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Watch the story: Radar required emotional expression

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