The summertime often offers a lull in activities in many businesses across the UK. We presume that since people are away taking their holidays, we should perhaps reduce our telemarketing efforts until the early Autumn. Many people complain that their sales figures or sign-ups are slow during the summer, but of course they’re slower if they reduce their telemarketing campaigning!
However, you should not stop your sales campaigns just because traditionally people holidayed during the summer months. Keep the pressure on and keep the money coming in. Who can afford to have a slow summer this year? Here are our 10 reasons why you shouldn’t stop telemarketing this summer.
Don’t Stop 1: While the Gatekeeper Sleeps
At some point in the summer, the regular gatekeeper, the person that guards the important prospect from unnecessary distractions to making their company money, will go on holiday.
At this point, someone less well-trained, less experienced and much easier to sidestep will often be appointed to cover their summer holiday period. It’s at this time, that an experienced and skilled telemarketer can make a break past the inexperienced gatekeeper and get connected to prospects that can take advantage of your summer deals.
Don’t Stop 2: Never Be Forgotten
It’s important to keep in touch with your prospects throughout the year. If you don’t call during the summer, the chances are that some canny telemarketers from another company will slip unnoticed into your place and make the sale whilst you’re away topping up the tan.
Continue reading ‘10 Reasons Not to Stop Telemarketing During the Summer’ »