Ok so what is a sales lead?
Wikipedia describes it as: the identification of a person or entity that has the interest and authority to purchase a product or service.
Basically it’s an interested potential customer: the person standing outside the shop window admiring the pink dress; the car owner showing an interest in the family car at a showroom; the parent who picks up a leaflet for ballet lessons for their child at the local community hall – these are all sales lead one can directly relate to.
So having got a grip on what a sales lead is, what is a hot lead? It’s the sales lead that is the easiest sale to close. So the person standing outside the shop window, who has surplus cash and a dinner to go to that night; the car owner who just had a new baby and needs a larger car; the parent who always wanted to be a ballet dancer. Continue reading ‘Hot Sales Leads – Child’s Play’ »