Screen printing tee shirts is one of those businesses that everyone seems to think they can make money at. If I had a dollar for every time I heard someone say: “I have a great idea for a tee shirt!” I would not be writing this article right now.
I don’t mean to be insensitive or sound like some pretentious know it all. It is just the fact of the matter. And we all know very well that many successful screen printing shops have started in someone’s garage but many screen printing businesses also have failed in someone’s garage. I suppose it really comes down to people’s preconceived ideas and beliefs in regard to screen printing. To many, it seems like an excellent business to start if you have very little or no money at all. Now we all know that isn’t the case. That doesn’t mean it can’t be done, because it has. It means that sometimes it takes more than good business and sales skills to be successful. Many screen print shops fail due to inferior quality work or the inability to produce product by set deadlines.
Continue reading ‘Everyone and Their Mother Wants to Screen Print’ »
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