Still sending bulk email campaigns? It’s high time you switch over to personalized campaigns! At least to your existing SAP using customer list.
Who does not like to be greeted by their own name?
When I get a spam mail or a bulk mail, it seems less spammy or less bulky if it greets me by my name. I feel more like a human, than a random number. I feel it is really addresses to me and that content is somehow related to me. I may really take time to read the message, may click through a link or stop myself from deleting it!
Lesson learned
- Always personalize your SAP user targeted email marketing campaigns. In other words, address your SAP marketing list recipients with their name in your email message, atleast by their first name
- Make your email readers feel more like themselves, less like mere numbers by greeting them individually and personally
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