Should you invest in Pay Per Click (PPC) or organic Search Engine Optimisation (SEO)?
This is a very big question and to a lot organisations the answer will be both but all too often the wrong decision or balance is made between the two.
We will try and discuss this topic by looking at an example.
One of our customers had a large online marketing budget and they purely allocated this to PPC which did bring in good results. When we were asked to evaluate the website we discovered a whole lost market. When google displayed results you only spotted this company in the sponsored results which meant every person arriving at the website came at a click cost dependent on the keywords. They appeared out of the top 5 pages of natural results for all search terms. We also found a considerable cost in the whole process of finding keywords to bid against and allocating budgets.
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Search Engine Optimization (SEO) and Search Engine Marketing are very common words for people associated with Internet and E-Commerce. Most of the people think that both the terms are same and relate to website optimization and promotion. Well, it is true that both SEO and SEM are related with websites optimization and promotion. Even, the ultimate goal of both SEO and SEM is to drive organic traffic to the website, generate leads and increase incoming revenue. However, it is not right to say that both these terms have same meaning.
Search Engine Optimization (SEO)
Search Engine Optimization deals with making a website Search engine friendly, so that the contents from different web pages of website can be easily indexed by Search Engine crawlers. SEO is in fact initial step in all Website Optimization and Promotional campaigns. Search Engine Optimization process takes care of several important aspects, like: (more…)
As part of an integrated marketing plan, social media is the online marketing element that can best be described as the new word-of-mouth marketing. In the past consumers didn’t have any control over marketing messages but new technology gives consumers power by allowing them to decide which brands they want to engage with.
This shift in power makes it vitally important for brands to entice consumers to want to engage with them. Social media present brands with the opportunity to engage with consumers and get them to spread the brand message. When this is done correctly, social media can turn brand ambassadors into brand evangelists.
With so many platforms available anyone with Internet access can become a publisher through networks like Facebook, Twitter and so many others. Consumers can publish their opinions, experiences and thoughts whilst choosing who they want to interact with. Thus, social media gives consumers the power to have their voice heard.
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The purpose of a website would get defeated if it fails to attract visitors to it. Generating regular traffic to a website is probably the biggest challenge faced by a website owner. Till a few years back Search Engines were the major source of traffic but times have changed now as Social Media sites have picked up and are now providing an alternate source of traffic generation. Therefore, social media optimization becomes an essential strategy and it becomes all the more important for SMO Experts for generating website traffic to adopt effective social media optimization techniques in their scheme of things.
Examples of Social Media applications include: twitter.com, blogger.com, plurk.com, facebook.com, orkut.com, linkedin.com, hi5.com, youtube.com, etc.
So what is Social Media Optimization (SMO)?
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The changing market trends and ever increasing competition has taken the sales war on to the online arena. E commerce has registered its success thanks to the growing popularity of the internet and is definitely here to stay. More and more people are transacting online and taking advantage of the many e commerce platforms available today. Organizations want to have an e commerce platform in place to cash in on the phenomenon of e commerce. There are companies providing customized e commerce solutions such as shopping carts to fit in to the exact requirements of their clients.
E commerce solutions like shopping cart are very much in demand. ‘Shopping Cart’ is nothing but software designed to make up for a great online shopping experience. An online shopping cart lets an internet user get a real-world shopping experience like picking products and creating a shopping basket. The software then calculates the total order price and with the help of a payment gateway processes the order.
(more…)
The purpose of a website would get defeated if it fails to attract visitors to it. Generating regular traffic to a website is probably the biggest challenge faced by a website owner. Till a few years back Search Engines were the major source of traffic but times have changed now as Social Media sites have picked up and are now providing an alternate source of traffic generation. Therefore, social media optimization becomes an essential strategy and it becomes all the more important for SMO Experts for generating website traffic to adopt effective social media optimization techniques in their scheme of things.
Examples of Social Media applications include: twitter.com, blogger.com, plurk.com, facebook.com, orkut.com, linkedin.com, hi5.com, youtube.com, etc.
So what is Social Media Optimization (SMO)?
Social media optimization is basically a technique to reach out to the large and untapped internet user base from various social media websites such as blogs, social/business networking sites, discussion boards, question and answer forums, micro-blogging websites and in the process expanding on to your existing network by making genuine connects.
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The changing market trends and ever increasing competition has taken the sales war on to the online arena. E commerce has registered its success thanks to the growing popularity of the internet and is definitely here to stay. More and more people are transacting online and taking advantage of the many e commerce platforms available today. Organizations want to have an e commerce platform in place to cash in on the phenomenon of e commerce. There are companies providing customized e commerce solutions such as shopping carts to fit in to the exact requirements of their clients.
E commerce solutions like shopping cart are very much in demand. ‘Shopping Cart’ is nothing but software designed to make up for a great online shopping experience. An online shopping cart lets an internet user get a real-world shopping experience like picking products and creating a shopping basket. The software then calculates the total order price and with the help of a payment gateway processes the order. (more…)
As part of an integrated marketing plan, social media is the online marketing element that can best be described as the new word-of-mouth marketing. In the past consumers didn’t have any control over marketing messages but new technology gives consumers power by allowing them to decide which brands they want to engage with.
This shift in power makes it vitally important for brands to entice consumers to want to engage with them. Social media present brands with the opportunity to engage with consumers and get them to spread the brand message. When this is done correctly, social media can turn brand ambassadors into brand evangelists.
(more…)
