This is a very big question and to a lot organisations the answer will be both but all too often the wrong decision or balance is made between the two.

We will try and discuss this topic by looking at an example.

One of our customers had a large online marketing budget and they purely allocated this to PPC which did bring in good results. When we were asked to evaluate the website we discovered a whole lost market. When google displayed results you only spotted this company in the sponsored results which meant every person arriving at the website came at a click cost dependent on the keywords. They appeared out of the top 5 pages of natural results for all search terms. We also found a considerable cost in the whole process of finding keywords to bid against and allocating budgets.

What we proposed was to move 25% of the PPC budget to organic SEO for a period of 6 months. We deemed 6 months as a realistic measurement time frame to cope with natural peaks/troughs in the business.

Before starting a detailed report was created of existing success rates and website analytics. This was the marker to compare against.

After just 3 months we started to see the website appear on the top 3 pages of the search engines and our analytics started to show a considerable growth in visitors.

After the 6 months were up the findings showed that organic visitors now accounted for the majority of web site visitors. We discovered that given the same company in sponsored and organic results people tended to click on the organic results, this accounted for the reduction in PPC visitors. The actual closure ratio (visitor to sale) was equal to that in the original PPC only campaign. This meant that sales had increased due to more visitors.

Based on these findings the decision was made to reduce the online marketing budget by 40% then allocate this new reduced value 50/50 between PPC and organic SEO.

This is proving very successful in more sales and also at a lower overall cost to the business.

In conclusion we strongly believe a place for both methods of search but would recommend all website owners to first prepare a marketing plan that shows how to achieve good organic sesrch and then allocate a budget to PPC. Organic search is long term website growth whilst PPC is shorter term results driven.

Experienced enterprise architect, online marketeer and website designer.

Praeparo – online marketing agency

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Search Engine Optimization (SEO)

Search Engine Optimization deals with making a website Search engine friendly, so that the contents from different web pages of website can be easily indexed by Search Engine crawlers. SEO is in fact initial step in all Website Optimization and Promotional campaigns. Search Engine Optimization process takes care of several important aspects, like:

1. Designing/Modifying existing design of website for easy navigation
2. Implementing file/directory/image naming principles of SEO
3. Keyword analysis depending upon the targeted niche
4. Creation of web pages with keyword rich contents
5. Including most relevant META tags in all web pages of website

Above described things are very important in order to make your website ready for Search Engines as well as potential visitors. The initial success of your website completely depends upon SEO. If your website is not properly optimized for Search Engines, you can’t expect sudden increase in number of visitors and revenues coming from your website.

Search Engine Marketing (SEM)

Search Engine Marketing deals with all aspects of promoting a website through various means. Whatever we do to promote a website and to increase the incoming traffic towards a website comes under Search Engine Marketing (including SEO). In brief, SEM covers all free and paid online promotion and advertising techniques. Search Engine Marketing (SEM) includes following actions:

1. Search Engine Optimization
2. Search Engine Submission
3. Paid or Sponsor Listing in Search Engines
4. Online Ad Placement (Banner or Link Advertising)
5. PPC Campaigns
6. Email/Newsletter Marketing, and
7. Social Network/Social Media Marketing

In brief we can say that, Search Engine Optimization is just a part of Search Engine Marketing. Another thing is that Search Engine Optimization deals with mostly internal tweaks in website, for which you don’t have to spend money. However, most of SEM actions required prior investment but in return they provide instant results.

Easy Submission simplifies the complex task of website submission to search engines, article submission, directory submission, and social bookmarking for optimizing websites. For more information visit us at: http://www.easysubmission.net

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This shift in power makes it vitally important for brands to entice consumers to want to engage with them. Social media present brands with the opportunity to engage with consumers and get them to spread the brand message. When this is done correctly, social media can turn brand ambassadors into brand evangelists.

With so many platforms available anyone with Internet access can become a publisher through networks like Facebook, Twitter and so many others. Consumers can publish their opinions, experiences and thoughts whilst choosing who they want to interact with. Thus, social media gives consumers the power to have their voice heard.

Social media ties in with other online marketing elements like search engine optimisation (SEO) and online reputation management (ORM) as part of an online marketing strategy. It’s a mistake to think that social media and search are mutually exclusive. Twitter or Facebook profiles and blogs are showing up more frequently on the first page of search engine results, whether the group, fan page or blog is owned by the brand or not. In terms of your “Google CV” it looks good if the group or blog post is of a positive nature, praising the service of a brand, but it is a completely different story when it is negative. For instance on the first page of Google’s search results for “SAA” the blog “SAA Sucks” is listed. This of course is where Online Reputation Management (ORM) is all too important to include as part of your social media campaign strategy.

Unfortunately, social media is not as easy as setting up a Twitter account, creating a Facebook fan page and ticking social media off on your marketing to-do list. Social media requires continuous activity and engagement. Amongst other things, social media platforms can be utilised to execute ORM. For instance, by using search.twitter.com brands can see what is being said about them in the Twittersphere. Vida e Caffé is one of the South African brands using Twitter to their benefit. Others include Virgin Active South Africa, First National Bank and iBurst. These brands use Twitter to respond to questions, complaints, compliments and offer advice.

You don’t have to be everywhere, but it is important to have a presence on the more mainstream social networks like Twitter and Facebook. When a brand decides to engage with its consumers through social media there are a few generally accepted conventions to which one should adhere, for instance:

- Do not spam your readers and followers with marketing messages and promotional offers – Encourage dialogue and be interactive, remember it is a conversation! – Always respond to questions, queries and comments, whether it is good, bad or ugly

When a brand offers valuable content it is sure to see ROI from social media. Social media marketing can be complicated to execute, especially when it comes to closing the loop, maintaining consistency and starting a viral effect. If you would like to know how social media can enhance awareness for your brand as part of an online marketing strategy, contact AlterSage for a consultation.

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Examples of Social Media applications include: twitter.com, blogger.com, plurk.com, facebook.com, orkut.com, linkedin.com, hi5.com, youtube.com, etc.

So what is Social Media Optimization (SMO)?

Social media optimization is basically a technique to reach out to the large and untapped internet user base from various social media websites such as blogs, social/business networking sites, discussion boards, question and answer forums, micro-blogging websites and in the process expanding on to your existing network by making genuine connects.

Most of the social media optimization strategies revolve around building up a huge network base which is actually not the right strategy to adopt. Social media optimization is not a numbers game and the success of such a campaign would not depend on the number of followers we have managed to get on Twitter or the many friends we have accumulated on Facebook. There is no point in racing towards a large number of network rather the strategy should be methodical and concentrate on making real connects.

A target audience must be clearly outlined before executing social media optimization strategies. Also a two-way connect is a must for every social media optimization step that we are taking. There should be an active and on-going participation in social media activities of people in your network so as to expect the favor back.

The craze regarding social media is undisputed and it is set to grow bigger with every passing day. Therefore, it becomes imperative that wise-strategies are put in place for social media optimization so as to tap on to the immense benefits it can offer.

eg. : viral advertising and website traffic generation.

So what are you waiting for? Just Do It.

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E commerce solutions like shopping cart are very much in demand. ‘Shopping Cart’ is nothing but software designed to make up for a great online shopping experience. An online shopping cart lets an internet user get a real-world shopping experience like picking products and creating a shopping basket. The software then calculates the total order price and with the help of a payment gateway processes the order.

Fitting in an online Shopping cart can be a technical nightmare for website owners because of the many nitty-gritty’s involved in this particular e commerce solution. However, the decision to go for a shopping cart can be quite lucrative in the long-run as it opens up a new channel from which an organization can expand its business operations apart from the traditional methods like selling through a physical store.

If the benefits are evident and are easily there for the taking it becomes that much necessary to take professional expertise and launch your very own shopping cart. E commerce solutions such as a payment integration gateway and a search engine friendly online shopping cart are best left to be handled by experts on this domain. Stop pondering over and reach out for your e commerce solution needs without further ado.

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Examples of Social Media applications include: twitter.com, blogger.com, plurk.com, facebook.com, orkut.com, linkedin.com, hi5.com, youtube.com, etc.

So what is Social Media Optimization (SMO)?

Social media optimization is basically a technique to reach out to the large and untapped internet user base from various social media websites such as blogs, social/business networking sites, discussion boards, question and answer forums, micro-blogging websites and in the process expanding on to your existing network by making genuine connects.

Most of the social media optimization strategies revolve around building up a huge network base which is actually not the right strategy to adopt. Social media optimization is not a numbers game and the success of such a campaign would not depend on the number of followers we have managed to get on Twitter or the many friends we have accumulated on Facebook. There is no point in racing towards a large number of network rather the strategy should be methodical and concentrate on making real connects.

A target audience must be clearly outlined before executing social media optimization strategies. Also a two-way connect is a must for every social media optimization step that we are taking. There should be an active and on-going participation in social media activities of people in your network so as to expect the favor back.

The craze regarding social media is undisputed and it is set to grow bigger with every passing day. Therefore, it becomes imperative that wise-strategies are put in place for social media optimization so as to tap on to the immense benefits it can offer.

eg. : viral advertising and website traffic generation.

So what are you waiting for? Just Do It.

There are no posts related to All about Social Media Optimization.

E commerce solutions like shopping cart are very much in demand. ‘Shopping Cart’ is nothing but software designed to make up for a great online shopping experience. An online shopping cart lets an internet user get a real-world shopping experience like picking products and creating a shopping basket. The software then calculates the total order price and with the help of a payment gateway processes the order.

Fitting in an online Shopping cart can be a technical nightmare for website owners because of the many nitty-gritty’s involved in this particular e commerce solution. However, the decision to go for a shopping cart can be quite lucrative in the long-run as it opens up a new channel from which an organization can expand its business operations apart from the traditional methods like selling through a physical store.

If the benefits are evident and are easily there for the taking it becomes that much necessary to take professional expertise and launch your very own shopping cart. E commerce solutions such as a payment integration gateway and a search engine friendly online shopping cart are best left to be handled by experts on this domain. Stop pondering over and reach out for your e commerce solution needs without further ado.

Gaurav Kumar is internet marketing professional, Presently working with Ebizon NetInfo, one of the leading Web development company offering expert SEO Services, US web development services, Shopping cart and e commerce solutions over the globe.

There are no posts related to E commerce solutions including a complete Shopping cart.

This shift in power makes it vitally important for brands to entice consumers to want to engage with them. Social media present brands with the opportunity to engage with consumers and get them to spread the brand message. When this is done correctly, social media can turn brand ambassadors into brand evangelists.

With so many platforms available anyone with Internet access can become a publisher through networks like Facebook, Twitter and so many others. Consumers can publish their opinions, experiences and thoughts whilst choosing who they want to interact with. Thus, social media gives consumers the power to have their voice heard.

Social media ties in with other online marketing elements like search engine optimisation (SEO) and online reputation management (ORM) as part of an online marketing strategy. It’s a mistake to think that social media and search are mutually exclusive. Twitter or Facebook profiles and blogs are showing up more frequently on the first page of search engine results, whether the group, fan page or blog is owned by the brand or not. In terms of your “Google CV” it looks good if the group or blog post is of a positive nature, praising the service of a brand, but it is a completely different story when it is negative. For instance on the first page of Google’s search results for “SAA” the blog “SAA Sucks” is listed. This of course is where Online Reputation Management (ORM) is all too important to include as part of your social media campaign strategy.

Unfortunately, social media is not as easy as setting up a Twitter account, creating a Facebook fan page and ticking social media off on your marketing to-do list. Social media requires continuous activity and engagement. Amongst other things, social media platforms can be utilised to execute ORM. For instance, by using search.twitter.com brands can see what is being said about them in the Twittersphere. Vida e Caffé is one of the South African brands using Twitter to their benefit. Others include Virgin Active South Africa, First National Bank and iBurst. These brands use Twitter to respond to questions, complaints, compliments and offer advice.

You don’t have to be everywhere, but it is important to have a presence on the more mainstream social networks like Twitter and Facebook. When a brand decides to engage with its consumers through social media there are a few generally accepted conventions to which one should adhere, for instance:

- Do not spam your readers and followers with marketing messages and promotional offers – Encourage dialogue and be interactive, remember it is a conversation! – Always respond to questions, queries and comments, whether it is good, bad or ugly

When a brand offers valuable content it is sure to see ROI from social media. Social media marketing can be complicated to execute, especially when it comes to closing the loop, maintaining consistency and starting a viral effect. If you would like to know how social media can enhance awareness for your brand as part of an online marketing strategy, contact AlterSage for a consultation

AlterSage”>http://www.altersage.com/””>AlterSage offers tailored online”>http://www.altersage.com/online-marketing-services/””>online marketing solutions that achieve targeted exposure for your website. Goal focussed and driven by return on investment, services include search engine optimisation, pay per click advertising, persuasive web copywriting, brand building, conversion analysis and more.

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