Every small business owner thinks of the product first, before what the market really wants. The real way to market (the way that almost guarantees success) is the approach “I have customers. What do they want? What can I get them that will satisfy that craving? How can I let them know that I have what they want?”
Think about this…It’s hard to make someone want something. It’s infinitely easier to find out what they already want, and get it for them.
For example. We sell several models of vacuum cleaner in our local retail store. Now, what do people really want in a vacuum cleaner?
Not what we think they should want…but what they really want?
They want lightweight and easy to handle.
If they have pets, they want it to pick up the pet hair. Continue reading ‘Small Business Advertising And Marketing, The Biggest Mistake’ »