The purpose of a website would get defeated if it fails to attract visitors to it. Generating regular traffic to a website is probably the biggest challenge faced by a website owner. Till a few years back Search Engines were the major source of traffic but times have changed now as Social Media sites have picked up and are now providing an alternate source of traffic generation. Therefore, social media optimization becomes an essential strategy and it becomes all the more important for SMO Experts for generating website traffic to adopt effective social media optimization techniques in their scheme of things.
Examples of Social Media applications include: twitter.com, blogger.com, plurk.com, facebook.com, orkut.com, linkedin.com, hi5.com, youtube.com, etc.
So what is Social Media Optimization (SMO)?