Sales Tips and Marketing Strategies

Social media is the new powerful engine behind word of mouth and, as we know, word of mouth is the fastest way to spread the gospel of your brand. We have learned that in any attempt to achieve successful word of mouth marketing, you need to gain the trust and loyalty of leaders in the industry and of the customer groups. These leaders are will adopt your product early and, if they are happy, tell everyone how great it is.

Influencer?

An influencer is someone who is know as an expert when it comes to your industry. They know what companies are working on, they know what products are good and which ones aren’t. The most important thing you need to know about an influencer is that they have a voice that is trusted by their peers and that means opportunity for you and your company.

Why Is The Influencer Important? Continue reading ‘Why The Influencer Should Be Your New Best Friend’ »

E-mail and SMS marketing are becoming more and more mainstream.

Social media is rapidly escalating in popularity as a marketing tool.

Printing and postage costs keep increasing.

You are probably wondering why even bother with Direct Mail. It’s antiquated and ineffective.

The USPS even has stats to support that opinion. In their annual Household Diary Study, they published that US households received 85 billion pieces of direct mail advertising in 2009, which was 15 % less than in 2007 and 2008.

So is there a future for direct mail? It appears there is!

According to the 2010 DMA Statistical Fact Book, 79% of households either read or skim junk direct mail advertising sent to their home. Within that 79% – only 38% are skimmers, with readers encompassing a whopping 62%!

That same publication also predicted that spending on direct mail marketing is expected to increase by more than $1 billion in 2010.

Why, if it’s so outdated? Continue reading ‘The Future of Direct Mail’ »

It’s one of the buzzwords of today’s internet world: Social marketing. If you’ve been selling on the internet for very long, or you’ve just been thinking about trying your hand at internet sales, you’ve probably read web page after web page about how social marketing is the future of ecommerce.

But some marketers think it’s a colossal waste of time. Is it worth the time and energy it takes to launch a social marketing campaign?

Well, to evaluate whether social marketing is a worthwhile strategy, let’s look at some of the ways that social marketing can build your business Continue reading ‘Is Social Marketing a Colossal Waste of Time?’ »

Many holiday shoppers wait until the last minute to do their Christmas shopping. This is not news. Here’s the news – there’s a great new way to capture these Johnny-come-lately shoppers – it is with mobile marketing.

Mobile Marketing

Mobile marketing is the promotional activity designed for delivery to cell phones, smart phones and other handheld devices, usually as a component of a multi-channel campaign. Internet Retailer – the respected ecommerce magazine -projects sales received through eBay’s mobile website and application will be over $500 million this year. This alone should be proof that your business needs to take advantage of mobile marketing to stay competitive in today’s retail market. Continue reading ‘Grab Those Last Minute Holiday Shoppers with Mobile Marketing’ »

SMM is the new buzz word in the field of marketing. SMM – social media marketing is a powerful way to communicate being on the social network sites. You could reach out to the potential customers and convert them into your loyal customers through these social media marketing sites and strategies. You can either have a home business or an online business for which the social media marketing would be an added advantage.

Every business needs some sort of marketing strategies. There are traditional methods like giving advertisements regarding the services and products in the local news papers, television channels, radio channels and much more. Similarly, online business also needs some effective marketing strategies. Many social media marketing sites like Facebook, Twitter, Linked In, and Better Networker and Wordpress blogger help the business vendors to do so. The possibility of creating your own profiles to brand yourself as a leader is also rewarding when these social platforms are used. You could present yourself well and promote to the maximum levels possible. Also, you can be of immense help to others if you can contribute to the success of others and you would have bright chances for your personal branding.

Continue reading ‘Use SMM to Market What You Have to Offer’ »

Do you know what the main purpose of a social networking website is? If you are an avid internet user, you likely do. Social networking websites are online communities that make it easier for internet users to meet and communicate with each other. If you are an internet user who enjoys using the internet to meet new people, there is a good chance that you already belong to a social networking website. What about an online blog? Do you have one of them? If you do, do you know that you could use your social networking website to promote your blog?

Promote your blog? Why would you want to do that? Honestly, if you have to ask yourself that question you probably shouldn’t even have one. The whole purpose of a blog is to document your thoughts, views, and opinions on a particular topic, issue, or subject. What good will your blog do if no one reads it. In addition to sharing your thoughts with the rest of the world, did you know that you could also make money from your blog? You can signup for affiliate programs or other programs like Google Adsense. If you are using your blog to make money then you will defiantly want to promote it.

Continue reading ‘Using Social Networking Websites to Promote Your Blog’ »

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There’s a new set of rules for connecting your brand to your employees, caregivers, communities and patients. And it requires you to let go of what you think you know. Continuing to try to persuade audiences about the superiority of your organization through traditional campaigning (in the absence of other efforts), with the use of rational information and comparative data, is just not that important to those you’re trying to connect with.

The future of healthcare marketing is not about saying things to caregivers, communities and patients. It is about saying and doing things with them. It is about Attraction Marketing, compelling audiences to become socially involved with your brand, while letting you (the healthcare marketer) actually spread your commercial message more effectively.

Continue reading ‘Creating An Attraction Manifesto: Becoming A Connecting Versus Campaigning Organization’ »

There is no I in TEAM…

I’m sure you have already heard this expression and I can not express how true it is. If you are an online entrepreneur or the good ol’ fashion networker that hold parties at your home.

I’ve been dabbling in both the online and home parties now for about 2 years. I always seemed to have struggled, being that my home party sponsor was based out of Florida, while I’m based in New Jersey. Getting prospects to my house was almost impossible because, well, heck there was no excitement or someone to lead by example. My online businesses… well I took that on by myself. I bought programs to get leads, to generate leads, and well quite Frankly…again there was no excitement.

Continue reading ‘There's no I in TEAM’ »

Although Twitter continues to gain acceptance in the business community as a business communication and marketing tool, I’m still amazed at the number of small businesses that don’t see the value of using this micro-blogging service as a marketing tool for business.

Just in case you need a refresher, Twitter (www.twitter.com) is a unique micro-blogging tool that lets users communicate with their “followers” in quick text messages of 140 characters or less called “tweets.”

Continue reading ‘How Can Twitter Help Your Business?’ »

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Social networking sites such as Facebook have given marketers a new approach to Internet advertising — something called viral marketing. Viral marketing is really just a high-tech form of word of mouth advertising. Here’s how it works.

Suppose you own a bakery. You have lots of loyal customers, but, like any business owner, you would like to have more. You create a free page on Facebook describing your business, and you update it frequently with news about special promotions or new product offerings. You encourage your customers to visit your page and become “fans” of it. When they do, you can send them automated updates, and they can visit your page with just one click from their Facebook accounts. To increase traffic to your page, you might decide to buy targeted ads on Facebook.

Continue reading ‘Social Media Marketing Measurement’ »

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