Mobile Marketing

Mobile marketing is the promotional activity designed for delivery to cell phones, smart phones and other handheld devices, usually as a component of a multi-channel campaign. Internet Retailer – the respected ecommerce magazine -projects sales received through eBay’s mobile website and application will be over $500 million this year. This alone should be proof that your business needs to take advantage of mobile marketing to stay competitive in today’s retail market.

Want more proof? The Kelsey Group, a renowned marketing research company, predicts that the mobile advertising industry will grow to $3.1 billion in 2013 up from $160 million in 2008. The firm also predicts that mobile search marketing will account for 73% of mobile marketing by 2013, up from 24% in 2008, and that SMS-based campaigns would shrink to 9%, down from 63% in 2008. Display-based campaigns are expected to stay relatively steady, up to 18% from 13%.

Typical mobile marketing today is similar to advertising delivered over other electronic channels such as text, graphic and voice messages. SMS messaging is currently the most popular delivery channel for mobile marketing. Search engine marketing is the second-most common channel, followed by display-based campaigns. But new technologies for mobile marketing are popping up as fast as next generation smart phones.

Here are just a few of the new capabilities mobile devices will feature:

• Augmented reality mobile campaigns, which overlay the user’s phone display with location-specific information about products and services.
• 2D barcodes, which are barcodes that scan vertically as well as horizontally to include much more information. A mobile user can scan barcodes in the environment to access associated information.
• GPS messaging, which incorporates location-specific messages that the user picks up when he comes into range.
• Location-based service (LBS), which detects the area the user is connecting from (geolocation) and sends marketing messages for businesses in that area.

Vesta Digital – a fully integrated website and mobile marketing developer – can show you how to capitalize on this new marketing trend with our mobile marketing services that include custom mobile website development and cutting edge applications.

Sofia Sapojnikova
Vesta Digital
http://www.vestadigital.com

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Every business needs some sort of marketing strategies. There are traditional methods like giving advertisements regarding the services and products in the local news papers, television channels, radio channels and much more. Similarly, online business also needs some effective marketing strategies. Many social media marketing sites like Facebook, Twitter, Linked In, and Better Networker and Wordpress blogger help the business vendors to do so. The possibility of creating your own profiles to brand yourself as a leader is also rewarding when these social platforms are used. You could present yourself well and promote to the maximum levels possible. Also, you can be of immense help to others if you can contribute to the success of others and you would have bright chances for your personal branding.

If you have an online business, there is noting that could stop you from being empowered by these social media marketing tools. The following would clearly highlight what the social media marketing tools could do for you –

- These tools would regulate the website traffic. It would be able to route the traffic from these networks to your site. It is important to have a customer to step into the store to buy products and services that you are offering. In the similar way, you need people to visit your site and this is done by regulating traffic through these social media marketing tools.

- User behavior could be known by the tracking system that the social media marketing tools offer. By keeping a keen eye on the same, you could interpret what the customers are looking for and could make the changes as concluded out of the users’ behaviors.

- These social media marketing offer tracking system which would not only keep a track of the conversions and the sales, but they would also be able to relate the investment made to the total revenue made through it.

- These would tell a great deal about the pages that are often visited and the information that is mostly scanned by the user. This could also help in generating leads.

- The social media marketing sites are really instrumental for establishing your brand and nurturing it further. Most of the people are using this to create their own profiles to promote as a leader.

- These social media marketing sites are also used to build brand associations as well. Linked In is a good example for the same.

Are you ready to learn all the benefits of social media marketing? Visit http://www.melissaannmitchell.com today for more information!

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Promote your blog? Why would you want to do that? Honestly, if you have to ask yourself that question you probably shouldn’t even have one. The whole purpose of a blog is to document your thoughts, views, and opinions on a particular topic, issue, or subject. What good will your blog do if no one reads it. In addition to sharing your thoughts with the rest of the world, did you know that you could also make money from your blog? You can signup for affiliate programs or other programs like Google Adsense. If you are using your blog to make money then you will defiantly want to promote it.

When it comes to promoting blogs, there are many blog owners who decide to let the search engine do the work for them. Search engines, such as Google, Yahoo, and MSN use special techniques that reads the content on your website. That content is then used to rank your website with particular keywords. This means that you run a blog on graduating from high school in New York, there is a good chance that your blog will appear in searches done on New York high schools. Although many blogs are successfully ranked in search engines, not all are. That is why you are advised against relying solely on search engines, when it comes to promoting your blog.

As previously mentioned, if you love meeting with or talking to people online, there is a good chance that you belong to a social networking website or community. The individuals that you talk to and that are in your community are likely the individuals that you wish to target. Since most social networking websites work to connect internet users who have the same goals and common interests, there is a good chance that your online friends will enjoy reading your blog. But, before they can read your blog, you have to let them know that it exists.

When it comes to promoting your blog on social networking websites, you have a number of different options. Your first option is to include a link to your blog in your community profile or profile page. This will allow other community members to checkout your blog, only if they wish to do so. The other way is to inform your online friends of your blog through private messages. Once you join a social networking website and create or join a network of friends, you should easily be able to communicate with those friends. Sending each of your friends a private message with information and a link to your blog tends to be more effective than just placing a link in your profile or on your profile page.

Although there is a good chance that you are already a member of a popular social networking website, you may not be. If you are not already a member, but would like to become one, you will need to find a social networking website to join. This can easily be done with a standard internet search. In your search, you will likely find a number of popular network sites, such as MySpace, Facebook, FriendFinder, Yahoo! 360, and Orkut. Before becoming a community member at one of these networking sites, you may want to first examine the website to ensure that it is everything that you want it to be.

As you can easily see, there are a number of different ways that you can go about promoting your blog on online social networking websites. You never known, but, in addition to promoting your blog, you may also make new friends along the way.

Home business coach, Khyl Ng wants to help entrepreneurs find the best online businesses available today. The businesses come with professional support and training resources that can guide even those with no experience making money online toward success. Kindly check out the website, http://www.K-HillzOnline.com lists only those businesses that gone through a thorough screening process to ensure they are legitimate, money-making ventures.

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The future of healthcare marketing is not about saying things to caregivers, communities and patients. It is about saying and doing things with them. It is about Attraction Marketing, compelling audiences to become socially involved with your brand, while letting you (the healthcare marketer) actually spread your commercial message more effectively.

A Manifesto For Change

Based on the new laws of Attraction, here are twelve guiding principles for creating a connecting versus campaigning organization. I refer to these principles as an Attraction Manifesto because of what the term implies – passion, game-changing, an appropriately public (social) declaration of your intentions and how you’ll set out to achieve them. And because it’s a manifesto, it asks others (employees, caregivers, patients, communities) to join together to make it a reality. Clearly, you’ll put your own spin on this doctrine to make it actionable for your organization and your audiences.

1. Coherence – our brand idea will serve as the nucleus for all of our actions and communications.

2. Authenticity – our social media conversations should be similar to our daily interactions with friends, colleagues and family, in that they are open and honest, informal and in a personal voice.

3. Transparency – we’ll represent ourselves as people rather than an organization, because people connect with people, not organizations. We’ll also be honest about who we are, as trust is a huge barometer of engagement.

4. Collaborative – we’ll embrace the fact that true conversations are two-way, question and answer, give and take; where all participants strive for mutual respect and gain.

5. Customized – we’ll create specific interest content and communities (because the web allows us to do this) by collecting, categorizing, listening and responding.

6. Facilitating – we’ll allow conversations to go on around us without trying to control them, empowering people to connect through our brand, with content as the enabler.

7. Contagious – we’ll create “life-impacting” content and conversations that generate word-of-mouth and that people want to share with others.

8. Co-Creation – by working together, we all learn, grow and become stronger.

9. Evangelists – as feasible, we’ll create passionate and active advocates who will want to spread our message (for little expense).

10. Paced – we’ll start small, do what we can, when we can.

11. Context – we’ll recognize that social media is not a single solution in itself, but one element of an integrated marketing communications plan.

12. Bottom Line – we’ll leverage the tools available to measure our success both qualitatively and quantitatively.

What Are You Waiting For

Integral to the future of healthcare brand building will be shared, “real-time” interactions and conversations between providers, caregivers, patients and communities. You have the opportunity now to benefit your healthcare organization by involving and empowering these audiences in conversations by being where they are and making it easier for them to connect, get informed and take action. It’s not a matter of “if”, but “when.” So what are you waiting for?

Eric Brody is President of Trajectory branding, marketing, innovation (www.trajectory4brands.com) – a firm that is expert in re-energizing health + healthy lifestyle brands to create new value for customers, companies and shareholders. His Healthy Conversations blog can be found at www.ericbrodysblog.com.

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I’m sure you have already heard this expression and I can not express how true it is. If you are an online entrepreneur or the good ol’ fashion networker that hold parties at your home.

I’ve been dabbling in both the online and home parties now for about 2 years. I always seemed to have struggled, being that my home party sponsor was based out of Florida, while I’m based in New Jersey. Getting prospects to my house was almost impossible because, well, heck there was no excitement or someone to lead by example. My online businesses… well I took that on by myself. I bought programs to get leads, to generate leads, and well quite Frankly…again there was no excitement.

I truly believe I wasn’t doing anything wrong. It was that I wasn’t surrounding myself with the right people. Quite honestly, why would people follow me and be interested in what I have to say and become part of my inner circle.

I then came across a team, an existing team. A team that took me in, and was able to help promote ME, and show ME the ropes into online promotion and how to gather team members. Let’s face it, there are people that are naturals and can have an immediate following, BUT that is not the majority of us.

I did learn a lot of ’stuff’ while purchasing different programs and systems, but the difference is…now I have an audience. The audience that accepted me, and now willing to listen to me. We all gather from each others experience and we are able to hit the deck running.

All this time I wasn’t doing anything wrong, I just realized there is no I in TEAM.
http://www.shaqspayerplayer.com

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Just in case you need a refresher, Twitter (www.twitter.com) is a unique micro-blogging tool that lets users communicate with their “followers” in quick text messages of 140 characters or less called “tweets.”

Social networking sites like Twitter, Facebook, LinkedIn, and YouTube are typically most effective when they are appropriately integrated with each other and with a company’s existing marketing efforts, since each one provides distinct benefits and advantages in an integrated social marketing plan. But Twitter – even when used as a stand-alone social networking strategy – can be a powerful tool in any small business marketing toolbox.

Some of the benefits of using Twitter in your marketing mix include:

• Highly targeted audience: The people who choose to “follow” you on Twitter are already interested in hearing what you have to say, or they would not have followed you to begin with. This provides you with an audience of folks who have specifically opted-in to receive your messages and want to listen to what you have to say.
• Instantly reach your “followers”: When you post something to your Twitter account (referred to as “tweets”), the message is instantly sent to your followers in the way they have chosen to be contacted. This could be a text message sent to their cell phone, posted to their Twitter page on the web, RSS-fed to a Facebook page or profile, etc. Regardless of the method your followers have selected, your tweets appear within a few seconds.
• Generate traffic to your web site: By adding links in your tweets, you provide followers with direct access to your web site, to other social networking profiles, to your blog, etc. Again, if your social marketing has been properly integrated, all of this will lead back to your web site, generating more traffic and new visitors.
• Improve your search engine rankings: By optimizing your Twitter profile (and integrating your social marketing efforts), you can build valuable inbound links to your web site, which is key in improving your site’s position in the search engine rankings.
• Increase brand awareness and online visibility: Being active on Twitter gets your business name in front of customers as well as the general public everyday, which in turn helps build name recognition and improves brand awareness for your business.
• Enhance customer service: Many businesses have found that by using Twitter, they can respond to customer needs (or complaints) very quickly and efficiently, allowing them to improve their level of service while publicly demonstrating their responsiveness and commitment to customers.
• Manage your online reputation in real time: By monitoring Twitter for mentions of your business name, key personnel, product names, etc., you can keep track of what people are saying about your business and to respond or intervene quickly if necessary. There are also free tools available to help you monitor your reputation in Twitter (like Twilerts and Tweetdeck), which can make it very easy to monitor your reputation online.

These are just some of the ways in which Twitter can benefit your business, and as social networking continues to grow in popularity, there will surely be even more features, new uses, and business benefits to be gained by using Twitter.

Whether you are just thinking about using social marketing or have already started to use it, Twitter can be a great tool to integrate into your social marketing strategy as you go forward. And for small businesses that are serious about marketing, the value of Twitter is pretty clear.

Lauren Hobson, President of Five Sparrows, LLC, has more than 16 years of experience in small business technology writing, marketing, and web site design and development. Five Sparrows provides professional website, marketing, and social networking services to small businesses and non-profits at affordable prices, giving clients access to customized services that meet both their needs and their budgets. More at www.fivesparrows.com

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Suppose you own a bakery. You have lots of loyal customers, but, like any business owner, you would like to have more. You create a free page on Facebook describing your business, and you update it frequently with news about special promotions or new product offerings. You encourage your customers to visit your page and become “fans” of it. When they do, you can send them automated updates, and they can visit your page with just one click from their Facebook accounts. To increase traffic to your page, you might decide to buy targeted ads on Facebook.

So far this approach is rather conventional. It is really no different from the way businesses have used the Internet for a number of years. But something else happens when people become fans of your Facebook page: the name of your business is added to their personal profile. Now all their Facebook friends see that they are fans of your business. Some of them become fans, and the process (you hope) just goes on and on. This is the essence of viral marketing: encouraging people to pass on a marketing message to others. If your message is appealing, it has the potential to spread exponentially throughout your community and beyond.

Facebook has actually taken the concept of viral marketing one step further. Suppose you decide to run a Facebook ad targeted to everyone in your local area. Suppose, also, that you have a Facebook page with 100 fans, and each one of those fans has 50 Facebook “friends.” When those friends see your ad, it will say something like this: “Sample our delicious baked goods. Your friend Adam Smith is a fan.”

Clearly the potential for viral marketing is enormous, but how do you measure its effectiveness? Earlier approaches to Internet marketing used some traditional methods of measuring how well an ad worked. For example, each ad might have a unique 800 phone number for responses. Or each ad might have a link to a coded discount coupon that customers could print out or use online. But these traditional methods don’t lend themselves to social media marketing.
Marketers have developed new approaches to measuring the effectiveness of a social media campaign. They measure such things as:

• Facebook fans and page views. Facebook offers a free tool called Insights that provides demographic and geographic data on your “fans,” as well as information on the number of visits your page receives and the number of page views.
• Del.icio.us. This strangely named site offers something called “social bookmarking.” People post bookmark lists on the site that are accessible to their friends. You can see how many people have added your site to their bookmark list and what key words they have used to “tag” your site.
• Number of Articles on Digg. If you use blogs or news articles to promote your business, people who like your content can forward it to Digg or other socials news sites. You can track how many of your articles have been submitted to these sites and how popular they are.

What is missing from these measurements is data on conversions (sales). As social media marketing matures, advertisers will keep looking for ways to measure results in terms of dollars rather than clicks.

Jaime Brugueras, Ph.D., is founder of Mineful.com, a market research and analysis software that caters both the powerful and occasional user. Mineful’s web-based software tools cover a range of marketing applications from data collection to advanced market analysis including segmentation, survey research, and predictive analytics. Sign up for a FREE unlimited time trial at Mineful.com.

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It’s all about relationships

Sex might sell but don’t be fooled – most customers are looking for more than a one night stand. We’ve spent years introducing technology to cut out the middle man only to find that the customer still wants to talk about their feelings. Businesses who choose to nurture an ongoing relationship reap the benefits with higher $$ sales, repeat business and free advertising in the form of word of mouth. Too many businesses are content with just playing the numbers game, safe in the knowledge that their flashy and slick approach will still dazzle enough customers to keep them warm through winter. Those customers quickly move on once they realise they’re not much more than a statistic, worthy only of bland, generic marketing campaigns with little thought to their actual wants or needs.

Who’s doing it right: Kudos to the Bigpond team on Twitter (@bigpondteam ). They know you’ve been screwed over in the past and they just want you to know that they are listening.

Who’s doing it wrong: Companies AND individuals who have an account in every social media port and use the same tired, old lines on all of them. Broadcasting the same message through such a diverse range of applications does not a strategy make.

Shortcuts aren’t just for keyboards

Despite the fact that many aspects of our lives continue to be made inexplicably easier with each passing year, there will always be a special group of people looking for a shortcut. 10,000 followers on Twitter in 3 days; a popular blog with scrapings of everyone else’s brilliant content; instant You Tube fame complete with sponsor interest and meme infamy. It alienates those willing to invest time and effort and irritates almost everyone who has to put up with the result. And yet it continues because unfortunately it works. Those who succeed (and even those who don’t) then get to take it to a new level – selling the secret shortcuts to finding the shortcuts.

Who’s doing it right: Stephen Fry deserves his resurgence in popularity for all the effort he is investing in his personal and professional brand. He blogs, he tweets, he’s available on iTunes. While consistent, his interaction is intermittent enough to be genuine. And all of this in between filming prime time television and celebrity hob nobbing.

Who’s doing it wrong: You’ve got 10 examples sitting in your inbox right now.

Losing control can be fun

Those hippies were on to something! By loosening the grip on their brand, some companies have been able to experience something out of this world. Whether it is the integration of user generated content into a campaign or refusing to censor the dissedent voice in forums, brands have been communicated in the voice of the customer in a bold new way. Unfortunately sometimes the experience can be a disaster, sure to cause painful flashbacks for decades to come. You can play it safe and minimise the risk, you just need to know what you’re getting into, do it with people you trust and, of course, everything in moderation.

Who’s doing it right: I love this example of SUNY New Paltz and left it strategically under the noses of my previous employer’s management team. It’s a great reminder that if you’re doing things right you have no need to fear the odd negative comment.

Who’s doing it wrong: Nothing sticks out more than the Chevrolet Chevy Tahoe campaign which turned into an anti-SUV broadcast faster than you can say “Canyonero”. It shouldn’t be a deterrant to UGC though, merely a mistake to learn from and improve on.

Play by the rules or else

As I’ve posted previously, I get frustrated at the way red cards go flying up whenever someone doesn’t conform to the rules of play of social media. For such a collaborative, scalable, unique, innovative concept it sure has a lot of rules and penalties. The world wide web should be big enough for all of us to play nice and if it isn’t then at least show a little appreciation for the diversity of the game. It’s a bit like that new AFL ad, where they show you all the decent sports you could be watching instead of AFL.

Who’s doing it right: In its simplest form, I think the blogging community is getting this right. It amazes me how a few widgets and a different perspective can create such a unique user experience. Even the stock standard templates allow anyone’s personality to shine through if they choose.

Who’s doing it wrong: Me. The fact that I have just listed 4 examples of who’s doing it right and wrong by my opinion clearly demonstrates that I don’t practise what I preach. So piss off.

I’m a Sydney based Digital Planning Director with a serious interest in social media and technology, fascinated by the way they are evolving, clashing and collaborating. My blog is based on both my previous experience and the experiences I am yet to have.

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Current processes of IR luck structure and a frame work that would foster developing long term collaborative relationships with companies’ stockholders and result in productivity of their IR initiatives.

There has been no platform that would bring together investor relations, marketing and public relations professionals as well as investors, vendors and customers, to not only exchange ideas and proven solutions to marketing and branding challenges, legal and technology issues, among other existing issues, but also to collaboratively develop the most feasible and promising ideas that address those challenges.

In response to luck of the needed solution we have launched investor relations suite and hope to change the way IR processes has been treated for last few decades.

We welcome interested software resellers. We also hire regional Sales Directors. Join us.

We innovate, we think forward, we promote the change in all aspects of business. Evolve with us.

______________________________

PRESS RELEASE

IdeaMama Group Launches IR Web 3.0 — Investor Relations Software Suite with an Innovation-Fostering Collaborative Platform

For immediate release

San Francisco, California, August 30, 2009 – IdeaMama Group, a leading provider of innovative enterprise solutions, today announced the launch of IR Web 3.0 – an investor relations software suite that offers two-way collaboration between corporations, their shareholders, and other representatives of the investment community. Included in the suite are two key packages: the Innovation Fostering Collaborative Platform (IFCP) that utilizes social media, and Instant Transparent Reporting Capabilities (ITRC). The IR Web 3.0 portal can now be added to every investor relations and corporate website of publicly traded companies.

Relationships with stakeholders have been one-sided for centuries. Today on a typical investor relations website all that can be found are company announcements and updates — the voice of investor is rarely heard.

IR Web 3.0 revolutionizes investor relations by making it easy to provide a two-way communication platform for interactions between management and shareholders leading to greater efficiency in the areas of operations and business development. It results in cost reduction and higher profit margins. It also provides full transparency which helps to create and maintain accountability while fostering innovation.

The product uses new trends in Web psychology that IdeaMama discovered while introducing various Web 3.0 consumer applications; this “socio-innovation” offers unique ways for Investor Relations executives to interact with their existing and potential investors; it enables action-driven interactions that develop communities around corporate initiatives; it engages the investment community in the innovation process — in product development, business development, and marketing.

“IR Web 3.0 hinges on new socio-ideology,” says Olga Kostrova, CEO of IdeaMama Group. “This is an ideology of transparency and measurable virtual collaborative behavior which advocates a dialogue that directly affects the company bottom line, and results in constantly increasing shareholders’ value. The vision embedded into our product design is the idea of building shareholders’ value from the bottom up. It takes ‘two to tango’ these days, and the time when investors simply sit back and watch stock prices move up is long gone.”

Today it is not only about corporate accountability but the ability of Investor Relations firms and IR executives to motivate investors to work for their corporations and support their new developments. IR Web 3.0 uses the most innovative IR practices and makes investor dialogue well planed, well structured, and highly productive.

“We tested the level of engagement and possible outcomes within our own websites, including IdeaMamaClub.com – a consumer Web 3.0 invention incubation platform. Now we are ready to launch segmented enterprise solutions, starting with vertical markets where it is the most needed in today’s economy — capital markets are more competitive than ever, and the old fashioned solutions have outlived themselves.”

IR Web 3.0 turns IR websites into productivity portals, and places corporate IR Web tools on the leading edge of investor communications.

SELECTED PRODUCT’S FEATURES AND BENEFITS FOR IR PROFESSIONALS:

1) Creating detailed professional profiles — enables personalized relationships with company management, consultants, and vendors.

2) Posting projects such as product development, business development, or marketing challenges to involve shareholders into problem solving — guarantees higher ROI and lessens company liability as it redistributes responsibility for outcome.

3) Rating projects — helps gain the assistance of investors to identify the most critical initiatives that require immediate attention and have the most significant impact on the shareholders’ value in the company.

4) Forming execution teams for projects, consisting of management, investors, consultants, and potential vendors — holds each team accountable for the performance of the project and will apply various forms of financial benefits for successful collaboration.

5) Defining and assigning any form of “virtual currency” as a reward for team members’ performance — helps companies to identify and compensate non-employee participants and engage them on all levels of collaboration, from structured brainstorming to full execution.

6) Generating introductions — enables each visitor of the project page to introduce contacts from their professional network and share the desired team outcome to engage suitable non-employee participants in the execution process.

7) Locking projects — allows project initiators to open the project to the public or only to a selected group of participants.

9) Promoting projects — enables team leaders to promote initiatives defined as “open for public” by embedding and distributing presentations, videos, and documents through SlideShare, YouTube, and other content sharing sites. It also enables members to automatically update the team, using Twitter, LinkedIn, Facebook, MySpace, Stumble Upon, Digg, and other social media sites, with news on project development, presentations, and related events.

9) Aggregating all social activities on the IR website with inbound RSS feeds — enabling the team to be informed immediately as things change.

For more details on the product please visit: http://www.IRWeb30.com.

To request a live demo, and for PR inquiries, please contact IdeaMama Group at: more.value @ IRWeb30.com

IdeaMama Group is a leading provider of innovative consumer and enterprise solutions. It is known for its groundbreaking innovation and thought leadership in the areas of product development, online advertising, media monetization, and other segments in which IdeaMama develops new product categories. The two main companies that constitute the IdeaMama brand are IdeaMama Ad Network and IdeaMama Club (www.IdeaMamaClub.com).

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This shift in power makes it vitally important for brands to entice consumers to want to engage with them. Social media present brands with the opportunity to engage with consumers and get them to spread the brand message. When this is done correctly, social media can turn brand ambassadors into brand evangelists.

With so many platforms available anyone with Internet access can become a publisher through networks like Facebook, Twitter and so many others. Consumers can publish their opinions, experiences and thoughts whilst choosing who they want to interact with. Thus, social media gives consumers the power to have their voice heard.

Social media ties in with other online marketing elements like search engine optimisation (SEO) and online reputation management (ORM) as part of an online marketing strategy. It’s a mistake to think that social media and search are mutually exclusive. Twitter or Facebook profiles and blogs are showing up more frequently on the first page of search engine results, whether the group, fan page or blog is owned by the brand or not. In terms of your “Google CV” it looks good if the group or blog post is of a positive nature, praising the service of a brand, but it is a completely different story when it is negative. For instance on the first page of Google’s search results for “SAA” the blog “SAA Sucks” is listed. This of course is where Online Reputation Management (ORM) is all too important to include as part of your social media campaign strategy.

Unfortunately, social media is not as easy as setting up a Twitter account, creating a Facebook fan page and ticking social media off on your marketing to-do list. Social media requires continuous activity and engagement. Amongst other things, social media platforms can be utilised to execute ORM. For instance, by using search.twitter.com brands can see what is being said about them in the Twittersphere. Vida e Caffé is one of the South African brands using Twitter to their benefit. Others include Virgin Active South Africa, First National Bank and iBurst. These brands use Twitter to respond to questions, complaints, compliments and offer advice.

You don’t have to be everywhere, but it is important to have a presence on the more mainstream social networks like Twitter and Facebook. When a brand decides to engage with its consumers through social media there are a few generally accepted conventions to which one should adhere, for instance:

- Do not spam your readers and followers with marketing messages and promotional offers – Encourage dialogue and be interactive, remember it is a conversation! – Always respond to questions, queries and comments, whether it is good, bad or ugly

When a brand offers valuable content it is sure to see ROI from social media. Social media marketing can be complicated to execute, especially when it comes to closing the loop, maintaining consistency and starting a viral effect. If you would like to know how social media can enhance awareness for your brand as part of an online marketing strategy, contact AlterSage for a consultation.

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