Sales Tips and Marketing Strategies

We are in the thick of autumn. It’s almost time to “fall back” and change our clocks for Daylight Savings Time. It’s also the time of year when many public safety and fire departments advise people to replace the batteries in their smoke and carbon monoxide detectors. Aurora Information Technology, a medical marketing company based in Garrison, New York, also asks doctors and healthcare providers take a look at their websites as well to see if their message and marketing may need a recharge, or even a replacement.

Aurora IT believes that a marketing update is important for doctors to consider whether they already have a website, or are considering creating one. For doctors with existing websites, six months in the market is a long time, and much can change. With emerging scientific discoveries and technology, the medical information on their sites may already be out of date, or at least in desperate need of a revision. The same holds true for their photos and videos. Even their search engine optimization (SEO) keywords may need a second look. Life and business move that fast.

Continue reading ‘Medical Website Marketing Company Aurora Information Technology Advises: Autumn Means Recharging Your Web Marketing Presence’ »

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The patient will see you now. Yes, doctors and healthcare providers, the tides are shifting. Patients who want information and want it fast are turning more and more to the Internet. They are talking to people on blogs, forums and message boards before they even call your office. Because doctors can’t be everywhere at once, they should be harnessing the power of the World Wide Web to work for them. Aurora Information Technology, a medical website design and medical marketing company advises that doctors and healthcare providers need to ride the wave of this trend and start spearheading these searches and conversations.

A customized website that is both interactive and educational is a valuable marketing tool. Yet some practitioners might be too “old school” to adapt to this new way of treating patients. The advertising of yesteryear has changed. According to a PRWeek article, (“Healthcare communications needs to get more personal,” Bob Pearson, October 1, 2009), “how people consume content is trending toward video, yet we still place most of our focus on creating new written copy.” Effective outreach efforts now encompass both offline and online media.

Continue reading ‘Healthcare Marketing Company Aurora IT Describes The Benefits of “Patient Centered” Communications’ »

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it seems that a lot of big companies today (with big marketing budgets) have managed to jump right into social marketing and successfully use sites like Facebook, Twitter, and YouTube in their everyday marketing activities. However, it also seems that small businesses are lagging behind the social marketing trend, even though it is a very low cost marketing channel that almost any small business can afford (the sites are free to use; all it typically costs is time!).

So why are so many small businesses hesitant about social marketing, or seemingly scared of using social networking sites as part of their regular marketing activities?

It could be as simple as not having the time to take on a new marketing activity, or maybe a lack of familiarity with sites like Facebook and Twitter makes them seem hard to use. It’s also possible they’re concerned about negative comments showing up on social media web sites, or worried about employees using these tools appropriately for business. Whatever the reasons, social media marketing is here to stay, and small businesses are going to have to face their fears if they hope to leverage its value as a marketing tool and stay relevant with their customers today.

Continue reading ‘Are You Scared of Social Marketing?’ »

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If you have any online presence at all you have probably heard that you need to be on Facebook, Twitter, MySpace or YouTube because if you’re not, you are missing the boat.

So what is all the hoopla about? How is telling everyone what I’m doing right now going to help promote my business? What should I write about? What if I’m new in business and I don’t have anything earth shattering to say?

Continue reading ‘How can Social Media Help My Online Business?’ »

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A few months ago I came across something very interesting and ground breaking, as it relates to chiropractic marketing. Not having a firm grasp of what I’m about to share will hurt your marketing efforts, more specifically when it comes to putting videos out and trying to get mass exposure.

As I dug down a bit in the world of social media and search engine optimization (SEO), I uncovered that Google began to use speech to text conversion. Quite simply, it means that they are extracting the spoken text from your videos, then converting it to regular text.

While I was doing my chiropractic marketing research and homework, I couldn’t find out (from their mouth) why they were doing that. But, the answer is quite obvious in my opinion. When it comes down to it, Google is always searching for relevant content. This is the main reason they now use your spoken words to categorize and rank your video, regardless of what video sharing network your video is on.

Continue reading ‘Chiropractic Marketing News – Google's Sneaky Trick’ »

Getting involved with social media is very much like hosting a party. The goal for you and your guests is to have fun and to do this you need to get everyone mingling and chatting. Above all you must be an exemplary host.

As a good host you have to ensure that there are plenty of drinks and an adequate amount of food. Transpose this to a Social Media scenario, you should be open, respectful, invite debate and provide content such as copy, downloads, wallpapers, videos to fuel the conversation and give your guests more to talk about.

Continue reading ‘Join the Party – Get Involved with Social Media’ »

Ok so here we go. Get ready to take your game to the next level.

1. Become a search major ninja. You must search to be successful in social, and knowing all the specific Google operators can help you get to what you need for your marketing efforts fast (such as content creation that requires research).

2. Unfollow those who don’t add value or aren’t important to your network. This tip isn’t for a brand or company seeking to make themselves accessible to the world at large, but for you as a marketer personally. How many times have you logged into Twitter, Facebook or FriendFeed – even just after a few hours of being away – and felt totally lost in the conversation. Unless you’re going to devote your life to watching the stream, make sure that who you’re following is actually worth your time.

Continue reading ‘20 SURE-FIRE Tips For Optimizing Time Spent on Social Media Sites’ »

New strategies are released on the internet that drives visitors to your website one day but the next day that same strategy may be a failure. This is especially true when many website owners get wind of the new technique and start using it. You must be able to keep ahead of your competition and this is why leaning effective social media techniques are to your advantage.

You should know that social bookmarking is basically tagging a website or other links to keep for future referencing, or to share those links with friends. Your bookmarks can be shared with a large circle of friends or other people that have the same interest. Once you have tagged a site it becomes available to everyone else online. If you have bookmarked your site then it is obvious that it will get more traffic, especially if the bookmark becomes popular among other social media users.

Continue reading ‘Effective Social Media Bookmarking Techniques’ »

Yes, well here we go again, another one of those, I’ve got a list of over “9,000? Twitter followers so I’m a social media expert marketing forms has hit my desk today. Come along it says, “to my affiliate marketing driven roadshow and in 4 hours I’ll make you the expert, but there’s more, if you sign away your hard earned money right now, i have an e-book special for you, yes just for you, an E-Book that I didn’t write by the way,but I’ll pretend its mine, and all it will cost you is $89.00.”

I get emails like this every day, offering free product that I can sell or give away as my own, I get E-Books, money making ideas and lots of materials that I can re-brand, that’s not being an expert, that’s a faker.

Continue reading ‘How to Fake Twitter & Facebook Followers and Become a Social Media Expert’ »

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LinkedIn is the professional person’s Facebook, introducing new business connections, efficiently displaying profiles and acting as a forum for recommendations, recruitments and liaisons. Essentially a social media tool, LinkedIn isn’t only useful on an individual scale. Offering company profiles and related groups, it can form part of an integrated social media campaign that supports your sales process and customer service, resulting in improved customer retention and sales

Continue reading ‘LinkedIn: a gateway to sales’ »