Sales Tips and Marketing Strategies

New strategies are released on the internet that drives visitors to your website one day but the next day that same strategy may be a failure. This is especially true when many website owners get wind of the new technique and start using it. You must be able to keep ahead of your competition and this is why leaning effective social media techniques are to your advantage.

You should know that social bookmarking is basically tagging a website or other links to keep for future referencing, or to share those links with friends. Your bookmarks can be shared with a large circle of friends or other people that have the same interest. Once you have tagged a site it becomes available to everyone else online. If you have bookmarked your site then it is obvious that it will get more traffic, especially if the bookmark becomes popular among other social media users.

Continue reading ‘Effective Social Media Bookmarking Techniques’ »

Yes, well here we go again, another one of those, I’ve got a list of over “9,000? Twitter followers so I’m a social media expert marketing forms has hit my desk today. Come along it says, “to my affiliate marketing driven roadshow and in 4 hours I’ll make you the expert, but there’s more, if you sign away your hard earned money right now, i have an e-book special for you, yes just for you, an E-Book that I didn’t write by the way,but I’ll pretend its mine, and all it will cost you is $89.00.”

I get emails like this every day, offering free product that I can sell or give away as my own, I get E-Books, money making ideas and lots of materials that I can re-brand, that’s not being an expert, that’s a faker.

Continue reading ‘How to Fake Twitter & Facebook Followers and Become a Social Media Expert’ »

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LinkedIn is the professional person’s Facebook, introducing new business connections, efficiently displaying profiles and acting as a forum for recommendations, recruitments and liaisons. Essentially a social media tool, LinkedIn isn’t only useful on an individual scale. Offering company profiles and related groups, it can form part of an integrated social media campaign that supports your sales process and customer service, resulting in improved customer retention and sales

Continue reading ‘LinkedIn: a gateway to sales’ »

How loud can you yell? How outrageous can you be? These are questions marketers have been asking for nearly a century. This paradigm shifted when Doyle Dane Bernbach injected intelligence into advertising in the 1960s with their revolutionary “Lemon” print ad for Volkswagen. For them, it wasn’t about how loud you can yell, it was about how interesting you are. Since the 1960s, there has been a blend of intelligent campaigns, but far outweighed by yelling matches (think Times Square).

With the inception of the web, the thinking that drove real-world advertising shifted to the online space. There was a mix of flashy and intelligent banner ads. But just as Doyle Dane Bernbach shifted attitudes in advertising in the 1960s, we are in a transitional stage in marketing. A new evolution in thinking is emerging in online marketing. It’s not about how flashy your banner ad can be. It’s not about how loud you can yell. It’s about how interesting and remarkable you are. It’s not about saying you’re remarkable. With the influx of peer-to-peer networks, it’s not about you anymore. It’s the value consumers place on your product or brand.

Continue reading ‘The Digital Marketing Guide’ »

New strategies are released on the internet that drives visitors to your website one day but the next day that same strategy may be a failure. This is especially true when many website owners get wind of the new technique and start using it. You must be able to keep ahead of your competition and this is why leaning effective social media techniques are to your advantage.

You should know that social bookmarking is basically tagging a website or other links to keep for future referencing, or to share those links with friends. Your bookmarks can be shared with a large circle of friends or other people that have the same interest. Once you have tagged a site it becomes available to everyone else online. If you have bookmarked your site then it is obvious that it will get more traffic, especially if the bookmark becomes popular among other social media users.

Continue reading ‘Effective Social Media Bookmarking Techniques’ »

It may surprise you that more searches for therapists occur online than through the Yellow Pages. Many therapists have already abandoned the Yellow Pages for being expensive and not yielding results. There are increasing numbers of people who say, “If your not on the internet, I’m not interested.” Look for this to continue to increase at an exponential rate.

Marketing yourself is a public service. This means letting people know how you can be of service to them. Your internet presence allows people looking for someone to help them solve whatever pain they are in. If you have no internet presence, many people will not find you and determine if you may be of service to them. Marketing is making your presence known. It is NOT a hard sell, trying to ram anything down anyone’s throat. Advertising is presenting yourself mostly to people who aren’t interested in what you have to offer. This is why most print advertising does not yield clients.

An internet presence can be started (or expanded) for free, using these methods.

Getting yourself on free listing sites

Many sites have both free and paid listings. Generally, start with the free listing. I found my free listing showing on the first page of Google search within one week. Begin with seeing if your professional organization has listings. These are often free. Next check with other mental health groups you belong to and see if they have listings, ex. Anxiety Disorders of America Association. Some are free. Some have additional charges. Continue reading ‘Free Internet Marketing For Psychologists and other Therapists’ »

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Fueled by continued financial chaos, increased demands from existing and potential investors, and heightened examination by regulators, the press and the general public, the role of Investor Relations department and independent consultants will prove to be ever-more vital to the firm’s survival.

Current processes of IR luck structure and a frame work that would foster developing long term collaborative relationships with companies’ stockholders and result in productivity of their IR initiatives.

Continue reading ‘Insights to new generation of Investor Relations. New frame work, new work flow – better relationships with stockholders & accelerated company growth’ »

This morning I woke up with a thought, “how do I start this day in a way that will brighten up the day for a few stranger?” I decided to do what i do once in a while – offer a free hug to everybody who passes me by while i am jogging.

So I got plenty of very warm, fully embracing hugs and laughs today, and while doing so I struck a conversation with a young woman that was walking her dog. She seemed to be concern with something. As I sit next to her on a bench, she shared that her life seems to be defined by someone else – she is stuck in a bottom of a corporate ladder and doesn’t see a way out. In this economy changing a job might not be a good idea for her, but she feels as she outgrew her job, and her boss doesn’t help with her promotion no matter how well she performs. She feels that she makes no difference and lost her passion to what she has to spend 8-9 hours a day.

Continue reading ‘How to get promoted within 1 month from Marketing Coordinator / Manager to a Marketing Director level of Fortune 1000 company’ »

As part of an integrated marketing plan, social media is the online marketing element that can best be described as the new word-of-mouth marketing. In the past consumers didn’t have any control over marketing messages but new technology gives consumers power by allowing them to decide which brands they want to engage with.

This shift in power makes it vitally important for brands to entice consumers to want to engage with them. Social media present brands with the opportunity to engage with consumers and get them to spread the brand message. When this is done correctly, social media can turn brand ambassadors into brand evangelists.

Continue reading ‘How can social media marketing help your brand?’ »

There was a lot of hype lately about social media with heightened expectations and stories of great success. Naturally, it attracted attention of many small business owners who were quick to jump the bandwagon. However, many of them are feeling disappointed with the results. Is this because social media is just a waste of time or because they misjudged its meaning and potential?

The power of Social Media.

It’s truly impressive. It might have even greater influence than most people realize.

Consider these facts:

• Social Media is the #1 activity on the Web.
• Facebook added 100 million users in less than 9 months…iPhone applications hit 1 billion in 9 months.
• If Facebook were a country it would be the world’s 4th largest between the United States and Indonesia.
• The #2 largest search engine in the world is YouTube.
• More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook…daily.

Continue reading ‘Social Media and Small Business. How to get them together’ »