Sales Tips and Marketing Strategies

A new Swedish study just released has found that content marketing and custom publishing don’t really work!

This exhaustive study conducted by the Royal Institute of Technology has found that content marketing and custom publishing are methodologies which are not valid and should not be considered as a part of any advertising or marketing plan, project or program.

For the last three years, using the world’s largest Cray SuperComputer, The Royal Institute of Technology found that content marketing has not been working. Reference – Study >>Doktorand Yt – Och Korroslonsvetenskap >> Published 2009-12-10. The results are not pretty, especially if you happen to be in the content marketing industry using this methodology to deliver advertising, marketing or branding messages to a core audience. The study uses extensive data mining, double blind statistical data drumming, data appending with reverse metrics and fourth level search data from Google, Yahoo, Microsoft and InfoUSA to better understand the true long term results of content marketing.

Continue reading ‘New Swedish Study Finds Content Marketing?’ »

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A new Swedish study just released has found that content marketing and custom publishing don’t really work!

This exhaustive study conducted by the Royal Institute of Technology has found that content marketing and custom publishing are methodologies which are not valid and should not be considered as a part of any advertising or marketing plan, project or program.

For the last three years, using the world’s largest Cray SuperComputer, The Royal Institute of Technology found that content marketing has not been working. Reference – Study >>Doktorand Yt – Och Korroslonsvetenskap >> Published 2009-12-10. The results are not pretty, especially if you happen to be in the content marketing industry using this methodology to deliver advertising, marketing or branding messages to a core audience. The study uses extensive data mining, double blind statistical data drumming, data appending with reverse metrics and fourth level search data from Google, Yahoo, Microsoft and InfoUSA to better understand the true long term results of content marketing.

Continue reading ‘New Swedish Study Finds Content Marketing?’ »

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Do you know what the main purpose of a social networking website is? If you are an avid internet user, you likely do. Social networking websites are online communities that make it easier for internet users to meet and communicate with each other. If you are an internet user who enjoys using the internet to meet new people, there is a good chance that you already belong to a social networking website. What about an online blog? Do you have one of them? If you do, do you know that you could use your social networking website to promote your blog?

Promote your blog? Why would you want to do that? Honestly, if you have to ask yourself that question you probably shouldn’t even have one. The whole purpose of a blog is to document your thoughts, views, and opinions on a particular topic, issue, or subject. What good will your blog do if no one reads it. In addition to sharing your thoughts with the rest of the world, did you know that you could also make money from your blog? You can signup for affiliate programs or other programs like Google Adsense. If you are using your blog to make money then you will defiantly want to promote it.

Continue reading ‘Using Social Networking Websites to Promote Your Blog’ »

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Although Twitter continues to gain acceptance in the business community as a business communication and marketing tool, I’m still amazed at the number of small businesses that don’t see the value of using this micro-blogging service as a marketing tool for business.

Just in case you need a refresher, Twitter (www.twitter.com) is a unique micro-blogging tool that lets users communicate with their “followers” in quick text messages of 140 characters or less called “tweets.”

Continue reading ‘How Can Twitter Help Your Business?’ »

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Social media has taught me many things. Like how most #blackouts in Australia are caused by #zombies. Or that sometimes it’s more amusing to watch a reaction to a clip instead of the clip itself. But more importantly it has taught me that no matter how technologically evolved we become, some things never change. Here are 4 truths that I believe social media has demonstrated beyond a shadow of a doubt.

It’s all about relationships

Sex might sell but don’t be fooled – most customers are looking for more than a one night stand. We’ve spent years introducing technology to cut out the middle man only to find that the customer still wants to talk about their feelings. Businesses who choose to nurture an ongoing relationship reap the benefits with higher $$ sales, repeat business and free advertising in the form of word of mouth. Too many businesses are content with just playing the numbers game, safe in the knowledge that their flashy and slick approach will still dazzle enough customers to keep them warm through winter. Those customers quickly move on once they realise they’re not much more than a statistic, worthy only of bland, generic marketing campaigns with little thought to their actual wants or needs.

Continue reading ‘4 things we can learn from social media’ »

Are you looking for a few ways to use Social Networking to your advantage? The following are some of the ways in which others are using this social media website, with its 140 character maximum display. What will you update about your status? It may depend on how you plan to use Twitter Facebook or any other social Networking Sites.

1. Use Twitter Facebook and so on to find friends, family and those who you look up to. Celebrities, pop icons, politicians or even news personalities are all online, easily accessible to anyone who has a Twitter account.

2. Use Social Networking to stay up to date on the news. A variety of news organizations using Social Networking as a way of displaying the latest and most “breaking” news stories they have. It is fastand simple.

Continue reading ‘10 Easy Ways to Use Social Networking Sites’ »

it seems that a lot of big companies today (with big marketing budgets) have managed to jump right into social marketing and successfully use sites like Facebook, Twitter, and YouTube in their everyday marketing activities. However, it also seems that small businesses are lagging behind the social marketing trend, even though it is a very low cost marketing channel that almost any small business can afford (the sites are free to use; all it typically costs is time!).

So why are so many small businesses hesitant about social marketing, or seemingly scared of using social networking sites as part of their regular marketing activities?

It could be as simple as not having the time to take on a new marketing activity, or maybe a lack of familiarity with sites like Facebook and Twitter makes them seem hard to use. It’s also possible they’re concerned about negative comments showing up on social media web sites, or worried about employees using these tools appropriately for business. Whatever the reasons, social media marketing is here to stay, and small businesses are going to have to face their fears if they hope to leverage its value as a marketing tool and stay relevant with their customers today.

Continue reading ‘Are You Scared of Social Marketing?’ »

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Marketing is a vital aspect of business growth. In fact, it is the main agenda of any business that intents to have a strong business brand name. The marketing department of any company should thus look for ways of analyzing the market trends and endeavor in meeting the expectations of its customers. This calls for staying on top of the needs of the customers.

Research has shown that customers go for brands that they are comfortable and familiar with. The way to achieve this is by reminding your clients of your products and services heritage. Also, show them the complementary relevance of your products. During anniversaries, companies should take the opportunity to recount the accomplishments of their brands, innovation and contribution towards bettering the lives of their customers. This helps create a connection with clients.

Continue reading ‘Establishing a Business Brand Name and Meeting Customers' Needs’ »

Every day we hear about the words social and community, and it’s easy to see why, given the kind of traffic headed to social networks right now! Social marketing is the newest thing going.

Do you know which site gets the most views? Would you believe Facebook. Thats right they are ranked #1, with over 1 billion visits per month. Myspace is #2 with 800,000 + visits. Twitter is #3 with only 54,000,000 visits, but it was ranked #22, just a short while before.

There’s no doubt that social networking strategies are the hottest thing going
right now in the Internet marketing world, partly because there are so many new sites and software types and methods springing up all the time, and partly because there’s a lot of testing going on to figure out what social networking strategies work best, on different types of business.

Continue reading ‘Social Marketing The Latest Rage!’ »

If you have ever wondered how intrusive social networking has become in our daily lives, or if it just seems that people around you are obsessed with their social media network, then you might just be right. In new research from the US, social media users say that social networking is now one of their most important activities on a daily basis, both on line and off line, and you thought it was just people like me who were obsessed with it didn’t you.

Only email was considered more important, with chatting and web browsing as daily activities ranking lower. When asked to compare online social networking with off line activities, social media site users only found going out with friends more important, that puts social networking ahead of real life activities such as playing games,watching TV and playing sport.

Continue reading ‘Social Media the Trusted Adviser’ »