Cold calling can be defined various ways. Here’s one that we’ll operate from in this discussion:
“Phoning or walking up to an establishment or a home without prior notice or permission for the purpose of selling something to someone that can buy.”
Cold calling is often contrasted with “warm” calling where you have a referral to someone whom an existing client believes might buy. Or you might be armed with a lead such as an inquiry that a prospective buyer has made at a web site to receive additional information. Continue reading ‘Telemarketing Speaker Says Calling by Appointment Makes Your Sales Game Sizzle!’ »