Twitter ROI Definition
In speaking about how to improve our Twitter marketing ROI, first we must decide what we mean when we say investment and return when we discuss Twitter.
Investment, as Twitter is a free online service, should be defined as the time we spend using Twitter. When possible, a monetary value should be placed on this amount of time, reflecting how much value could be made in spending the time doing other activities.
Return should always be defined as how much bottom line revenue you get from the investment. In the case of Twitter, these bottom line returns will have to be extrapolated from such metrics as increased traffic to site, increased follower base, increased influence base, etc. We must calculate how much revenue is generated by these metrics increasing, and use this in our ROI calculation.
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