Sales Tips and Marketing Strategies » Viral marketing

Viral Marketing – Why you should be using Viral Marketing Techniques

morgan — Mon, 23 Jan 2012 08:46:53 +0000

Why you need to be using Viral Marketing techniques

by Steve Smith

The best thing about viral marketing is that you get a lot of awareness of your product or company. It generates a consistent flow of potential customers. With a little forethought and imagination you can reach out to high numbers of people, sometimes employing incentives or prizes along the way. Viral marketing avoids being linked with spam because of the willingness of one person to pass the information along and using the familiarity of that person to engender trust in the recipient.

Almost every company and website has caught on to the miraculous effects of viral marketing and advertising, even Microsoft with Hotmail for instance. If you don’t catch on too, it could leave your internet business dead in the water. If used in conjunction with other promotion types like SEO (Search Engine Optimisiation), viral marketing could easily push you ahead of the competition.

Viral marketing is a canny way to get the knowledge out about your company, your product and you! The trick is, you get YOUR CUSTOMER to pass your advertising along the chain to even more potential customers and THEY pass it along too. It’s a great low costing way to get the word out and keep it in the marketplace. You just need a great idea, an engaging story or a killer application. Make noise or create a buzz, many films promote themselves by spreading scandal and gossip.

A great scheme for Viral Marketing is called The Ultimate Supertip produced by Harvey Segal. This amazing scheme offers a FREE eBook on viral marketing and I believe it to be the best start in Viral Marketing.

Check out Harvey Segal’s The Ultimate Supertip

Steve Smith is the founder of New FX Pro and spreads the word about Forex Trading and Viral Marketing techniques

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New Swedish Study Finds Content Marketing?

morgan — Fri, 20 Jan 2012 20:47:48 +0000

A new Swedish study just released has found that content marketing and custom publishing donâ€™t really work!

This exhaustive study conducted by the Royal Institute of Technology has found that content marketing and custom publishing are methodologies which are not valid and should not be considered as a part of any advertising or marketing plan, project or program.

For the last three years, using the worldâ€™s largest Cray SuperComputer, The Royal Institute of Technology found that content marketing has not been working. Reference – Study >>Doktorand Yt – Och Korroslonsvetenskap >> Published 2009-12-10. The results are not pretty, especially if you happen to be in the content marketing industry using this methodology to deliver advertising, marketing or branding messages to a core audience. The study uses extensive data mining, double blind statistical data drumming, data appending with reverse metrics and fourth level search data from Google, Yahoo, Microsoft and InfoUSA to better understand the true long term results of content marketing.

Hereâ€™s what they found in brief:

RIT studied 15,114 Content Marketing and Custom Publishing campaigns
98.7% of those campaigns â€œhad not and could notâ€ deliver any measurable level of success
There was also â€œnoâ€ measurable – Return On Investment for all 15,114 marketing campaigns studied over this three year period
Only .02% of all end users engaged in these campaigns or had any further conversation with the provider
Custom publishing provided only 1.7% message penetration to any core audience – what so ever

Wow, weâ€™re in real trouble here. All those years of hard work down the drain – in one big scientific FLUSH!

And weâ€™ve spent the last four months creating, developing and weâ€™re about to launch an incredible video content marketing project. Man, thatâ€™s a bummer.

Sorry for the bad news. I guess all you content marketers are going to have to dust off those old resume and get cracking with the job searching. You know what? Maybe Iâ€™ll send my new video content marketing project to The Royal Institute of Technology and let them put that in their supercomputer and smoke it! What do you think?

Hey – weâ€™re here anyway. Want to hear about our little project? Itâ€™s for a charity and Stella Pop is donating our time.
Cool here it isâ€¦ a tidbit of Stella Pop and Goodwillâ€™s new and not yet released video content marketing project.

DC Goodwill Fashionistaâ€™s â€œReUse.ReCycle.ReFashion with Miss DC â€œ

Itâ€™s a viral video project all about Goodwill and Recycling starring Miss DC 2009 and the Goodwill Fashionista which was conceptualized by Stella Pop and developed in partnership with Goodwill of Greater Washington. The rap-opera song was written by Kokayi (Grammy nominated rapper from DC) and performed by both Jen Corey (Miss DC 2009 and Kokayi as a fresh musical hook for the video series launching in late December. It was recorded and mixed at Sweet Spot Studio under the creative direction of Nicolas Laget and Kokayi. Having never been in a recording studio before, I can say â€œin the sweet spotâ€ is exactly right for this musical team lead by Kokayi. I canâ€™t dance but I was secretly in my mind getting on a seriously disturbing and scary groove. Enough said about my dancing.

The complete song will be available at iTunes and if you buy the song thereâ€™s good news, Goodwill receives the benefits of your purchase as a donation. All the money raised by Goodwill is used for enhancing the dignity and quality of life of individuals, families and communities by eliminating barriers to opportunity and helping people in need reach their fullest potential through the power of work. Goodwillâ€™s vision is that every person has the opportunity to achieve his/her fullest potential and participate in and contribute to all aspects of life. So get over to iTunes and purchase the song. Maybe even give away a few downloads to friends and family.

This viral video series was filmed over a four month period and documents the interior and design rejuvenation of Jenâ€™s (Miss DC) new apartment with items purchased at Goodwill stores throughout the Washington DC area. And when I say purchased, I mean we spent almost nothing for an apartment full of â€ household bling.â€ The great thing about all these items is that they were lovingly donated by good people from all over the DC community. That is sweet!

By the way, recycling is Jenâ€™s platform for the Miss America Pageant which is taking place at the end of January in Las Vegas. Make sure you vote for her, sheâ€™s talented and very down to earth.

This partnership between Stella Pop, Jen Corey – Miss DC 2009 and Goodwill of Greater Washington is an excellent example of content marketing in the form of an independent viral video project. Donâ€™t tell Goodwill all this nice stuff Iâ€™m about to say, it just might go to their heads but they have an incredible marketing team and have created a highly successful content marketing program highlighted by their blog – DC Goodwill Fashionista.

The blog is a true collaboration but the main writing talent behind it is Gillain Kirkpatrick who also stars in the video as Jenâ€™s partner in crime and shopping buddy. Stella Pop has been honored to work with this amazing non-for-profit organization and it has been a truly educational and an uplifting experience so you can understand our excitement about the upcoming video launch.

Can I can tell something? The song and video are awesome and fun, if I do say so myself. And, the video turned out to be extremely cool, heart warming and was filled with lots of goodwill from everyone involved. Stay tuned for the first video installment which is coming soon! Around the end of December.

Stella says, create content that connects with your audience. It doesnâ€™t always have to be so literal and direct to get involvement and illustrate your brand message. Want the perfect example, check out DC Goodwill Fashionista. You can find this article at www.YoStella.com

PS – The scientific study is not for real but you probably already figured that out – hope youâ€™re not mad and enjoy the ringtone download provided below.

Weâ€™ve included a free ringtone for you to download that is a tiny taste of the rap-opera song â€œA Dream Without Boundariesâ€ coming with our video series.

Thanks again and click here for the download.

Stella’s Pop Factory is a creative service company located in metro Washington DC, our friends just call us Stella Pop.

Stella Pop is a soda brew crew that between mixing up handcrafted concepts flavors, serves up high-fizz design and outside-the-pop-bottle thinking for our clients. Our firm is styled after a creative soda factory, we have consistently won high praise for exceptional service and expertise in advertising & marketing including content and concept development, creative services and brand optimization.

“We don’t make the Pop, We make the Fizz!”

Let us mix up a fresh new flavor for your brand today.

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New Swedish Study Finds Content Marketing?

morgan — Fri, 13 Jan 2012 08:49:18 +0000

A new Swedish study just released has found that content marketing and custom publishing donâ€™t really work!

Hereâ€™s what they found in brief:

RIT studied 15,114 Content Marketing and Custom Publishing campaigns
98.7% of those campaigns â€œhad not and could notâ€ deliver any measurable level of success
There was also â€œnoâ€ measurable – Return On Investment for all 15,114 marketing campaigns studied over this three year period
Only .02% of all end users engaged in these campaigns or had any further conversation with the provider
Custom publishing provided only 1.7% message penetration to any core audience – what so ever

Wow, weâ€™re in real trouble here. All those years of hard work down the drain – in one big scientific FLUSH!

And weâ€™ve spent the last four months creating, developing and weâ€™re about to launch an incredible video content marketing project. Man, thatâ€™s a bummer.

DC Goodwill Fashionistaâ€™s â€œReUse.ReCycle.ReFashion with Miss DC â€œ

PS – The scientific study is not for real but you probably already figured that out – hope youâ€™re not mad and enjoy the ringtone download provided below.

Weâ€™ve included a free ringtone for you to download that is a tiny taste of the rap-opera song â€œA Dream Without Boundariesâ€ coming with our video series.

Thanks again and click here for the download.

Stella’s Pop Factory is a creative service company located in metro Washington DC, our friends just call us Stella Pop.

“We don’t make the Pop, We make the Fizz!”

Let us mix up a fresh new flavor for your brand today.

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The Importance Of Viral Marketing-Are You Viral Marketing?

morgan — Sat, 07 Jan 2012 08:48:57 +0000

As we advance into modern life of communicate such as the telephone, fax, the internet, television, newspapers and the internet viral marketing even become epidemic that is inevitable to daily interaction.

Viral marketing is also used widely by many successful marketers today. There are free viral marketing and paid viral on the net that can take your business to the next level of free traffic generation. While so many people struggle online with no luck and burrow untold amount of money for few handful of traffic others are getting traffic they cannot control. Using this type of marketing can get the word out for your products or business without any extra work on your part.

Having your site stand out and get known, viral marketing is the way to go at a faster rate. You can brand your self as using free viral marketing. Become an expert over night is possible with this system. Providing values and incentives to your visitors just got easier.

Viral marketing has many advantages such as:

Low cost marketing
Zero advertising cost
Your visitors can spread the word 24/7
Everything is done on autopilot
Set one time and â€œforget systemâ€

This kind of marketing is easier than you think. Some require a little script you can add to your website and require a link you can promote. One person signing up to your link can lead to thousands or even millions as it goes on and on without you doing any promotion. Viral marketing today can be used through video, blogging, and other form of social networking. Donâ€™t underestimate people passion to share relevant information my friend.

Isnâ€™t it time you join the few elite group of people benefiting from this wonderful free form of advertising? This is a method you can use to increase massive traffic to your website, blog and save valuable time and money.

To get started with a free system that will do the job for you visit http://www.freeviral.com/?r=306848

Email: prince@unlimited-mlmwealth-online.com

Phone: 612-363-7576

I’m Prince Samuels. 31 years old internet network marketer. I’ve been involved with marketing network marketing for the past 5 years now, and it’s a great profession to be part of. There are many rewards and benefits for those that are willing to put in the effort. Network marketing has always been the equal opportunities provider for both the fortunates and less fortunates in this country and around the world.

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Learn Real Skills From Social Networking

morgan — Fri, 23 Dec 2011 08:47:44 +0000

In the modern era most us of access the Internet, using it to enhance our knowledge and broaden our horizons about the world and many of its objects. A recent popular usage of the Internet in the past two three years is to connect with other people. The birth of the social networking sites have gained mass popularity and are used by a many, many of us to connect with our families and friends, and to find or meet new people virtually.

Social networking has surpassed the need for meeting physically for communicating things or for keeping in touch. Since it is free, it enjoys mass popularity and is gaining thousands of new users daily across the world! All of this popularity has revolutionized the way we communicate and has truly made the world a global village where no person close to you is not far enough to not to be reached online.

Recent studies have shown that social networking sites such as Facebook, Orkut and Myspace have helped children learn some very important skills, which will help them throughout life. Researchers found that low-income students are in many ways just as technologically proficient as their counterparts, going against what results from previous studies have suggested.

This shows that the internet is helping in breaking the socio-economic barriers which prevent two people from two different socio-economic backgrounds from intermixing. On these networking websites, no one is rich or poor and everyone is equal.

Studies have also revealed that nearly all of today’s children access the internet, and a large majority of them have accounts on social networking websites. This has a huge impact on the skills that the children learn, as it helps in removing shyness slowly, the children become technologically empowered, and they get to showcase their creativity on a global platform without much effort. Young users of such social networking sites also learn to communicate and learn to become open to diverse views, thereby enhancing their life skills.

These skills are essential not only for survival in the 21st century but are extremely vital in jobs within an organization, which is where all these skills count. Students are developing a positive attitude towards using technology systems, editing and customizing content and thinking about online design and layout. They’re also sharing creative original work like poetry and film and practicing safe and responsible use of information and technology.

The social networking Web sites like Facebook, MySpace, Twitter, Squidoo, and MyBlogLog offer tremendous educational potential. Thus sites such as those mentioned above have a great reserve of educational benefits especially as our friend on these sites.

Sara Jones was a fine student but science was a source of frustration she didn’t want her kids to suffer. She met Rick and Amanda Birmingham and realized their grasp of everyday science was the secret to making science fun. To learn more about the solution to science stress visit www.SuperFunScience.com

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Broadcast Your Business Through Viral Marketing

morgan — Wed, 21 Dec 2011 08:46:52 +0000

The digital age allowed the fastest and easiest mode of distributing information. Internet marketing has changed the world of selling. The old salesman wearing a flashy tie knocking on your doors, tapping on your windows and ringing your bells is a thing of the past.

Try a simple approach called viral marketing. No, it has nothing to do with those nasties around in the cold and flu season, nor will it crash your computer! Viral marketing is the expression used to describe the fast and quick spreading nature of this marketing style. To understand viral marketing better, lets take a look at what the steps you need to take are to gain better returns for your valuable time.

Look at acquiring copyright on an ebook. By selecting an ebook that discusses interesting topics or provides useful information about your product lines, you have a unique opportunity to position yourself as an expert in your niche market. When producing the ebook, aim to have it set out in such a way that your business tags and your best products are highlighted. Make sure that a link to your landing page appears prominently in each page of the ebook. Next, look at allowing your visitors to freely distribute your ebook, such as via emails, social bookmarks, links in their blogs, etc. When you allow for the e-book to be easily transmitted, then you can facilitate your desired exposure across the internet in the same way a virus spreads.

Look at setting up a forum or a bulletin. This is a straight forward task that you can do via your blog site; you can also create an egroup from a list of emails of potential customers. Place a banner appearing at the top of the bulletin board where all visitors to the bulletin will have your products in their line of sight generating interest in these potential customers. Next allow them to link your discussion board to their websites or blogs, this of course works best with those that actually have a website. Remember, that your banner alone works well for marketing purposes.

Look at trading horses. By sharing your best web design templates with other sites you can generate a unique opportunity for exchange links back to your site. By visual association, the designs that you give out for free, if remembered along with your own product lines, can create a spiraling effect. Good graphics makes a website attractive; hence, sharing your talent in graphics design in exchange of a larger share of internet traffic is a fair deal. Place a copyright notice in all your designs, and this will compel viewers to comply with your conditions as well as generating a unique link back to your own website.

Look for others who may be willing to advertise in your own viral ebook. The advantage of this is that you can also add additional links and generate additional promotion through the advertisers eagerness to promote their own business. The more this advertiser is trying to promote their own place within the ebook, the more advantageous it can turn out to be for you. By writing a good ebook you have a unique opportunity to increase the credibility of your business and the products and services being promoted.

Write and submit articles that closely relate to your product or service being offered. Be sure to include in your resource box the terms and conditions for allowing the reprint of the articles. Resource boxes are usually located at the end of Ezine articles, and most article banks use the same options.

Through the use of a variety of marketing techniques and accurate representation of your products and services across a number of formats online, you can generate a buzz around your product and place your business in the consciousness of the customers you are wishing to attract. The viral marketing format simply allows for an increase in the generation of traffic, a chance to promote into your niche market and the opportunity to ensure that your business achieves internet marketing success.

Deep Arora is an Internet marketer with over 7 years of online experience and he teaches internet marketing from his blog at http://www.HowIDid.com. Check out his blog for some amazing techniques today..

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Viral Marketing Traffic Power

morgan — Thu, 15 Dec 2011 20:47:10 +0000

What is viral marketing? It is an idea that is passed through the community much like a common cold. What is viral marketing? It encourages individuals to pass on a marketing message to others.Viral marketing is a fancy term for word of mouth advertising it is any advertising that propagates itself the way viruses do.

Word of mouth is still one of the most effective marketing techniques, online or offline.As a result viral marketing is a phenomenon that occurs when the creative message you’re trying to convey resonates deeply with the audience you’re speaking to. If you’re doing your homework and adequately planning the right messaging, with some incentive that clearly benefits the consumer, then viral marketing occurs.Consequently it is considered as one of the most powerful methods of online marketing and advertising today.

This form of marketing is dependent on peers passing the information on to multiple others via online social networks. When executed well a viral campaign should spread rapidly and become referenced and talked about across multiple internet channels.

It is most powerful when it taps into the breadth of its customers’ weak connections to others. Therefore tapping the customer’s entire address book is obviously of more value than just reaching their best friend. Ultimately it is the way that ideas have always spread through communities If something has value then people want to share it.

These methods work when the product is something of value so efforts towards design, usability, and solving pain is most of the solution.It then becomes two efforts, creating the conventions from web 1.0 that people expect, share with a friend is an example and the unique web 2.0 strategies that are more social, using rss/blogs, etc.

Viral marketing creates a win/win situation for all parties. The user is provided a service or valuable information for free and in turn provides your site with free advertising.It is so successful because it creates the curiosity and desire needed to generate the demand for a product or service. It causes people to seek it out.

Hotmail used this form of marketing in a small way that produced big results. At the bottom of each of the emails sent, they included a small line that said something like “get your free email account with hotmail. Hotmail is now one of the biggest free web-based email providers, and one of the longest running alongside yahoo and a few others.

Ultimately hotmail piggybacked on personal emails from one person to another to publicize their free email service. At a time when few people had email,the first and only free email service in the marketplace was appealing and novel – hence their rapid adoption and spread.

Viral marketing existed way before ‘viral marketing’ if you were a marketer, I’d say it was doing your job. As it takes advantage of the millions of communities that all of us have built up naturally,that’s you and me .In reality it has been around forever, spreading the word through word-of-mouth was the world’s first form of viral marketing.

It will yield its best results if a valuable and tangible incentive is offered, that will entice individuals to forward an email message to their friends.However,marketers should limit the incentive to a specific quantity to avoid spam-like distribution of the message.

Viral marketing essentially relies on other people to get involved. You can learn the ways to help motivate them and can feed them the information and campaigns that are mostly likely to spark their interest, but ultimately you have no control over what they do with it.

Viral marketing still has the strongest effect if your product can be somehow incorporated into the communication between two people. This includes phone systems (mci), electronic postcards (blue mountain), free e-mail (hotmail), and the communications tool that someone is inventing in his or her garage as you’re reading this chapter.

It is always as effective as others say it is if only it would be done properly. It is effective, yes.However it does depend on a high pass-along rate from person to person.If a large percentage of recipients forward something to a large number of friends, the overall growth snowballs very quickly.

Viral marketing extends this into the digital domain by harnessing the electronic connectivity of individuals to spread your message. It describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence.

Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, to millions. Viral marketing is similar in nature to a contagious disease, in the way it spreads. However, it’s always beneficial to the business conducting the campaign.

Essentially it works best in combination with e-mail marketing, since e-mail marketing provides viral marketing with a great communication medium. You can use e-mail to spread the message as really it is a good bit about winning hearts and minds. Viral marketing is advertising that you voluntarily pass around because it’s cool, not necessarily because you want to help build publicity.

There is some noticeable overlap where a guerrilla ad that doesn’t quite look like an ad is so great that you end up telling other people about it.A notable survey was done recently on such an add and it showed a full 70% of people interviewed remembered seeing the ad so viral marketing if done right is incredibly powerful stuff.

It is creating an awareness of a product or a service, without really advertising it. For instance, you wear branded jeans with the name tag on the back.Therefore viral marketing helps to spread the word and can help produce a result.

Also it facilitates and encourages people to pass along a message voluntarily. Viral marketing is essentially the word-of-mouth or refer-a-friend tactic done through the internet. The concept is actually very simple: promote your brand, product or service by creating a message that is intriguing and entertaining enough that people would want to pass it to their friends online.

Viral Marketing is but one of many techniques that together have a cumulative effect in attracting customers and subscribers to your business – in attracting targeted visitors to your website. Momentum is gained by aiming every element of the overall strategy at developing the relationship with your visitors.

It has been able to successfully allow marketers to increase the value of free services online, because referrals are the major way that most people market with free services. So, these tools of internet marketing have been able to allow people to significantly pursue various affiliate programs in order to increase the value of these free services.

Viral marketing campaigns can achieve great success they just have to be planned out like any other marketing campaign. Undeniably it is considered as one of the most powerful methods of internet marketing and advertising today.

Viral marketing has become a popular means of advertising and marketing because they are relatively low cost. To avoid being tagged as spam mail,it counts on the eagerness of one person to pass on the product. Clear market evidence shows it is doing it’s job on the consumers, it keeps them on-line and now with domino pizza, consumers are buying products just to get more marketing, a never ending cycle.

What ever happened to letting anticipation build just waiting for some movie to come out, that carrot in front of you face has gotten bigger and your wallet is getting smaller. It was huge in the mid-90’s before the dot-com bubble burst and everyone realized that eyeballs didn’t necessarily translate into dollars.

However Viral marketing if done right can be a cost effective way to get the word out about your business and get customers buying.Although it’s fair to say that alot of people talk about viral marketing,but they don’t do it very well. It also describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the messages exposure and influence.

Like viruses, such strategies take advantage of rapid multiplication to explode the message from one to two to thousands , to millions.One of it’s major strengths is it uses the power of one customer’s recommendation to another.Therefore that helps to spread the word about a product or company.As viral marketing is a method of encouraging recipients to pass along the marketing message to other potential consumers. The impact of video email and the quality of the information presented can facilitate the proliferation of this form of personalized marketing.

Blogging started really taking off after the dot-com boom and bust. It started taking off after world-com and other corporate scandals. Blogs and other social software rely upon the trust of the reader, which is why links, references and disclaimers feature on many (not all) posts.

Transparency is key in the modern advertising-savvy marketplace.Blogs and the blogosphere in general have become an important tool in the viral marketing frontier. Many reputable bloggers are approached by companies wanting to advertise their services or products, all with the intuitive of instigating a viral effect.

Viral marketing is not only putting yourself out there with some free information, but its utilizing the

coolness factor by getting people to write about you and spread the word .It is beneficial in that it has the potential to reach large audiences very quickly meaning companies will potentially get their message to their target audience and beyond in hours. Viral marketing is a great tactic to earn revenue when promoting a product or service .

Article marketing is no doubt is an indispensable tool in internet marketing.There are many people who find writing articles to be dreadful, others may feel it is just too much work and or no one reads them. Article marketing is a process of writing meaty articles and submitting them to article directories on the Internet with the goal of getting traffic and get traffic you will if you do it right.

Viral marketing is the ethical means of driving more traffic to your website. Most of these techniques are free to implement although such will require hard work and commitment. However be very aware that it is a sophisticated strategy that requires considerable thought .

Essentially it is the technical term for what is commonly known as word-of-mouth advertising. Although viral marketing is as old as human civilization itself, the internet has brought its efficacy and reach to a new level, and the technologies that provide the motive force behind this movement continue to evolve.

Personally, if I’d been busted for being a poser and poorly imitating youth pop culture i would avoid using phrases like – Busted. I think pop culture and viral marketing have a lot in common as they are both engaging, creative, and unfortunately in the most part largely misunderstood.

I certainly feel word-of-mouth and viral marketing are one of the best ways to advertise a product to consumers as i feel it’s honest and really gives consumers the perspective from an unbiased individual.

Again, I stress that this is a legitimate marketing tactic which can achieve fantastic results if it is done correctly.As internet marketing is extremely competitive you should use all the avenues that are available to you in advertising your web site and products.

Experiment with the various ways of viral marketing until you find the ones that work best for you. Internet competition is a ruthless and competitive rivalry that shows no mercy.Therefore every means and methods of internet marketing should be used and employed.

Find out how..You…can..Quickly…Expand Your Horizons
And Achieve Real…Success…on the Internet

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Social Media Marketing Measurement

morgan — Sun, 04 Dec 2011 20:48:11 +0000

Social networking sites such as Facebook have given marketers a new approach to Internet advertising â€” something called viral marketing. Viral marketing is really just a high-tech form of word of mouth advertising. Hereâ€™s how it works.

Suppose you own a bakery. You have lots of loyal customers, but, like any business owner, you would like to have more. You create a free page on Facebook describing your business, and you update it frequently with news about special promotions or new product offerings. You encourage your customers to visit your page and become â€œfansâ€ of it. When they do, you can send them automated updates, and they can visit your page with just one click from their Facebook accounts. To increase traffic to your page, you might decide to buy targeted ads on Facebook.

So far this approach is rather conventional. It is really no different from the way businesses have used the Internet for a number of years. But something else happens when people become fans of your Facebook page: the name of your business is added to their personal profile. Now all their Facebook friends see that they are fans of your business. Some of them become fans, and the process (you hope) just goes on and on. This is the essence of viral marketing: encouraging people to pass on a marketing message to others. If your message is appealing, it has the potential to spread exponentially throughout your community and beyond.

Facebook has actually taken the concept of viral marketing one step further. Suppose you decide to run a Facebook ad targeted to everyone in your local area. Suppose, also, that you have a Facebook page with 100 fans, and each one of those fans has 50 Facebook â€œfriends.â€ When those friends see your ad, it will say something like this: â€œSample our delicious baked goods. Your friend Adam Smith is a fan.â€

Clearly the potential for viral marketing is enormous, but how do you measure its effectiveness? Earlier approaches to Internet marketing used some traditional methods of measuring how well an ad worked. For example, each ad might have a unique 800 phone number for responses. Or each ad might have a link to a coded discount coupon that customers could print out or use online. But these traditional methods donâ€™t lend themselves to social media marketing.
Marketers have developed new approaches to measuring the effectiveness of a social media campaign. They measure such things as:

Facebook fans and page views. Facebook offers a free tool called Insights that provides demographic and geographic data on your â€œfans,â€ as well as information on the number of visits your page receives and the number of page views.
Del.icio.us. This strangely named site offers something called â€œsocial bookmarking.â€ People post bookmark lists on the site that are accessible to their friends. You can see how many people have added your site to their bookmark list and what key words they have used to â€œtagâ€ your site.
Number of Articles on Digg. If you use blogs or news articles to promote your business, people who like your content can forward it to Digg or other socials news sites. You can track how many of your articles have been submitted to these sites and how popular they are.

What is missing from these measurements is data on conversions (sales). As social media marketing matures, advertisers will keep looking for ways to measure results in terms of dollars rather than clicks.

Jaime Brugueras, Ph.D., is founder of Mineful.com, a market research and analysis software that caters both the powerful and occasional user. Mineful’s web-based software tools cover a range of marketing applications from data collection to advanced market analysis including segmentation, survey research, and predictive analytics. Sign up for a FREE unlimited time trial at Mineful.com.

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Every Business Needs to Focus on Viral Marketing

morgan — Wed, 30 Nov 2011 08:52:07 +0000

What is Viral Marketing?

“Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence.” [Dr. Ralph F. Wilson]

How can this be done? How can some small business create a domino effect where people are talking about them?

There is a well known computer store in Jerusalem where I have not seen them run any marketing campaign. Itâ€™s hard to find and when you get there you think you arrived at the wrong place.

What keeps them in business?

They have excellent customer service and this is how word gets around. They utilize their excellent customer service to get more business. This is how I heard of them.

This is just one example.

I will give you another example:

I know a business coach who is known all over the world for his expertise and knowledge. He is already making thousands and thousands of dollars of month from his information products.

Yet he still develops free products to give away! In his case he creates free information e-books. Every time someone downloads his free e-book – in the long runâ€¦. A new customer is born. He creates a powerful buzz for himself â€“ all over the world just from these information e-books.

I hope my point is clear. As you are launching your business – ask yourself this simple question â€“ how can we get people to talk about us?

At the end of the day – Word of mouth marketing – can save you lots of money.

Hillel Porath is the founder and developer of http://www.iyazam.com . Hillel has been working in marketing for several years learning many valuable lessons along the way, the fruits of which appear on his website. Hillel lives with his wife and toddler in Israel.

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Why Most Marketers Fail To Pull In Massive Traffic

morgan — Wed, 23 Nov 2011 08:48:27 +0000

How many daily visitors do you get to your sites? 10, 20, 50 or 100? There are a lot of marketers that fall in this range. Many would be ecstatic with 100 visitors every day!

Whereas we talk in tens or hundreds, the top internet marketers talk about thousands of daily visitors. How do they do it? After all, we implement the traffic strategies they recommend and yet we still get nowhere near hundreds, let alone thousands!

Here is the big difference between them and us. When they need traffic they think big traffic, and they invest money into creating large traffic streams.

This is not how we the average marketer think or work. We take one or two strategies and then try to implement them on our own. We invest very little cash and fail to leverage the time and skills of others.

We invest little and think small. The result is a trickle of traffic! Why would you expect it to be any other result? And yet we do! We expect big traffic to materialise and are always disappointed that our latest article did not attract thousands of eager visitors!

Crazy, but sadly true, and that is why so many marketers get disillusioned and quit.

Well I’m not for quitting, and where I have used the terms “we” and “us” above, I’m using them in the past tense. A few months ago I realised that I would never get rich online whilst trying to do everything myself on the cheap. Since that realisation I’ve spent several hundred dollars outsourcing tasks I had previously spent hours doing myself!

This difference is that the services I’m using are making everything possible on a much larger scale. Blog networks and article distribution services are generating me hundreds of quality inbound links that are improving my rankings and increasing my traffic.

More and more I’m outsourcing content creation which is freeing up a huge chunk of my time. Leveraging the services of others is allowing me to invest my time in planning and research.

Suddenly I can see results and my enthusiasm is high. Changing your mindset to allow you to think big rather than small scale is hugely important. By thinking big, I have put together a strategy that incorporates a little know viral marketing tactic with my new sources of outsourced traffic to generate hundreds of backlinks and visitors. Without a mindset change I would never have put together such an awesome system!

My advice to anyone who wants to succeed online is therefore to start investing more cash into the routine tasks and invest your own time in research and planning. If you plan your investments correctly, you will be rewarded many times over and on a scale you never thought possible!

Get my
Ultimate Viral Traffic System free for a limited time only, and discover how you can implement a simple viral tactic that will explode your backlinks and traffic without costing you a penny. You will also find out which software and services I use to outsource my routine marketing tasks for massive results. http://www.essentialseotools.com

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