Sales Tips and Marketing Strategies

Viral marketing is a marketing strategy similar to “word of mouth.” It’s where you get others either talking about your products and services or sharing something you have created.

Although there are many ways to make your business go viral, here are some simple strategies you can use to start building a viral marketing campaign for your business:

1. Either create or buy an ebook you can give brand.

Creating ebooks is easier than ever, especially if you use free software like Open Office. All you have to do is write up your ebook and then convert it to PDF. Write something short and sweet that relates to your products or services and give lots of great tips.

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Viral marketing has an array of possibilities and ways to achieve your overall goals. However, just like everything else, preplanning and the right setup to create success are the things you will need to make it work for you and your e-business.

The first thing you want to be sure of is not to get over-zealous. The one thing you need to avoid at all costs is spamming. Spamming is still used widely, but with the government establishing more restrictions and fines you don’t want this to be a problem for you. The professional image of your business will also suffer if you send mail blatantly.

Spamming requires a database that contains a huge list of e-mail addresses set up so that the message can be delivered with one click. The problem with it (aside from the governmental restrictions and associated fines) is that it irritates the recipients and kills the validity of your campaign, which in turn kills the factors that would motivate someone to refer your site.

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The first step in generating targeted traffic

Start a thread on different forums and other social networks and leave a link to your free E-book in your signature file for other members to see. Post a short article on your blog and encourage visitors to leave a comment. Mention your E-book when you leave well thought out comments on other relevant blogs related to your niche. Also use social bookmarking sites to spread the word about your blog post on your E-book.

There are many free membership sites that you can join that will let you create banner ads and graphics. Put these on your website; also try exchanging ads with other webmasters and blog owners. This will be sure to drive free targeted traffic to you site. To further increase the affect of viral marketing offer to let people put ads in your E-book with the condition they give it away to their visitors or subscribers on their list.

Writing articles that are relevant to your niche or service you provide. Pre approving reprint rights lets visitors immediately use your articles without wasting time on getting permission from the author. This will enable them to use your articles right away on their blog, website, or perhaps a newsletter they send out to their list with the condition the resource box stays intact.

Finding E-books to rebrand on the internet is relatively simple. Some owners may give out their E-book with the condition you leave some of their links intact, others may give full license to rewrite or put yourself as the author but these licenses usually come with a cost. Try to find products that provide “branding rights”. That is where you can include your own name, website, and contact information.

Viral marketing is an inexpensive online marketing strategy to promote your business. It involves several methods which are done to inform as many people as possible about the products and/or services that you offer. It aims to increase brand awareness and spread the word about something to the target market in a relatively short period of time.

Unlike word of mouth which involves disseminating information but eventually dies out, viral marketing aims to reach a lot of people who will also pass the information to other people. If the viral marketing campaign does not die out, it is a successful marketing strategy. It just grows as more and more people are informed about what you offer.

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Here are six ideas to help you start your viral marketing campaign:

1. Purchase the branding rights to a viral E-book. Allow people to give away your free E-book to their visitors. Then, their visitors will also give it away. This will just continue to spread your ad all over the Internet.

2. If you have the ability to set up a forum or other bulletin board, you really have a great tool. Allow people to use your online discussion board for their own website. Some people don’t have one. Just include your banner ad at the top of the board.

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Did you know that there are actually 2 kinds of viral marketing techniques used today? Hot mail and You tube can be categorized as a classic example. The more people use it, the more people see it. The first kind of viral marketing is the product itself and it should improve as soon as more people start using it.The second kind of viral marketing is one that has evolved in recent years. It involves an internet marketing campaign which spreads but it isn’t the product itself. It uses other media such as videos and re brandable e books in order to promote a website or service.

Instead, the service they provide speaks for itself. The more people use the site, the more people will know about them. The more people know about them, the more people will use them. In this first kind of viral marketing, it is important that these sites improve their service if they wish to retain the customer base they have developed.

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There are different types of forums, beyond the obvious topical types, of “marketing” or “special interest”, etc. “Marketing” and “special interest” are two types of what are commonly referred to as “open forums”.

There are, however, business and professional forums, which do not operate under the same rules and, more often than not, disallow any and all types of advertising or self-promotion. Forums that have been created to support the membership of a particular program are especially adamant on this topic and often demand that all members refrain from all types if advertising on their sites.

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An E-book that includes your marketing message and a link to your website is a proven technique in viral marketing. This method uses the multiplication effect to “explode” the distribution of your message by willing participants.

This is the basic principle that was used by Hotmail to get established. When the two founders set up their free email system, all the messages that were sent by subscribers had a text message at the bottom which identified Hotmail as the origin. People who sent emails to their friends advertised the free email site.

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Stop with the enforced e-mail forwards already! Trying to force or bribe people to forward your info to a friends or family in order to be rewarded or win looks skanky in today’s ultra-permission-based world. Especially when you tell visitors nothing about their friend’s or family’s privacy in the space directly next to the e-mail form.

A true viral campaign gets forwarded because consumers are compelled to do so by the glory of the content, not because you bribed them with points or something else.

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What does a virus have to do with marketing? Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence. Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands and then to millions.

Public health nurses offer sage advice at flu season: stay away from people who cough, wash your hands often, and don’t touch your eyes, nose, or mouth. Viruses only spread when they’re easy to transmit. Viral e-mail marketing works great on the Internet because instant communication has become so easy and inexpensive. Digital format make copying simple. From a marketing standpoint, you must simplify your marketing message so it can be transmitted easily and without degradation. Short is better. Remember the K.I.S.S. standard….Keep it Simple Stupid. The shorter and easier to remember is always better than long and complicated.

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