Social media is the new powerful engine behind word of mouth and, as we know, word of mouth is the fastest way to spread the gospel of your brand. We have learned that in any attempt to achieve successful word of mouth marketing, you need to gain the trust and loyalty of leaders in the industry and of the customer groups. These leaders are will adopt your product early and, if they are happy, tell everyone how great it is.
Influencer?
An influencer is someone who is know as an expert when it comes to your industry. They know what companies are working on, they know what products are good and which ones aren’t. The most important thing you need to know about an influencer is that they have a voice that is trusted by their peers and that means opportunity for you and your company.
Why Is The Influencer Important?
There are several reasons why you want these influencers on your team. They will help drive your word-of-mouth campaign on and off of Social Media. People will ask them what they think about your new product and they will trust what they say a lot more than they will ever trust an advertisement. Once they give their opinion on your product or service, that is what all of their readers, followers, and friends are going to believe. Think of these people as an extension to your brand. If they are happy than all of their followers are happy, if they are standing up for you, so are their followers.
Where Can I Find Them?
One thing to keep in mind is that any one of your customers can be a powerful influencer. Look around on industry blogs, Facebook pages, and Twitter profiles to find the people who are speaking loudly and often. Look for consumer review blogs that are high in traffic and in feedback.
How do I win them over?
Once you identify some of the important influencers you want to connect them to your company is the least invasive way possible. You can do this through on all Social Media channels by linking to them, re-tweeting, @ tagging, etc. You can also comment on the content the publish and in places you know that they will be reading. If your company shows them respect as a leading voice in the industry, they will start to spread the good word about your brand.
Rich Timmons is the founder of Timmon & Company.
We are a marketing SWAT team. We are a well-trained, fast-moving, strategically-oriented group of creative marketing professionals. We quickly assess our clients’ marketing objectives, create a strategic plan, recommend tactics, produce Madison Avenue quality creative, and implement the plan, on time and on budget.
http://www.timmonsandcompany.com
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